Anthony Cox

Indiana University - Kelley School of Business - Department of Marketing

Kelley School of Business

Bloomington, IN 47405

United States

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Scholarly Papers (1)

1.

Direct-to-Consumer Drug Advertisements and the Informed Patient: A Legal, Ethical, and Content Analysis

Number of pages: 43 Posted: 09 Feb 2013
Joshua E. Perry, Anthony Cox and Dena Cox
Indiana University - Kelley School of Business - Department of Business Law, Indiana University - Kelley School of Business - Department of Marketing and Indiana University - Kelley School of Business - Department of Marketing
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Citation 1

Abstract:

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Direct-to-consumer advertising, DTC, drugs, pharmaceutical, learned intermediary, ethics, marketing