Michael Obal

University of Massachusetts Lowell

Assistant Professor of Marketing

1 University Ave.

Lowell, MA 01854

United States

SCHOLARLY PAPERS

4

DOWNLOADS

276

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (4)

1.

Overcoming the Negative Influence of Individual Motives on Disruptive Technology Acceptance

Number of pages: 22 Posted: 12 Feb 2013 Last Revised: 21 Apr 2014
Michael Obal
University of Massachusetts Lowell
Downloads 95 (304,620)

Abstract:

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disruptive technology, technology acceptance, goal congruence, employee motivation, firm motivation

2.

Cross-Cultural Differences in the Usage of Online Experts: The Influence of Power Distance and Individualism

Number of pages: 26 Posted: 19 Apr 2013
Michael Obal and Werner H. Kunz
University of Massachusetts Lowell and University of Massachusetts
Downloads 72 (359,859)

Abstract:

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reviewer expertise, cross cultural, online reviewer, reliance on reviewer advice, perceived risk, power distance, individualism, e-commerce

3.

Trust Development in E-Services: A Cohort Analysis of Millennials and Baby Boomers

Number of pages: 34 Posted: 08 Aug 2013
Michael Obal and Werner H. Kunz
University of Massachusetts Lowell and University of Massachusetts
Downloads 58 (402,162)

Abstract:

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Online trust, e-Services, Generational cohorts, Millennials, Baby Boomers, e-tailers

4.

How Buyer-Supplier Relationships Can Lead to Suboptimal Adoption Strategies for Disruptive Technologies

Number of pages: 40 Posted: 12 Feb 2013 Last Revised: 21 Apr 2014
Michael Obal
University of Massachusetts Lowell
Downloads 51 (426,552)

Abstract:

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disruptive technology, innovation, quality adoption decision, buyer-supplier relationship