Rong Huang

Shanghai University of Finance and Economics

Rong Huang

777 Guoding Road

Shanghai, P.R.China , AK Shanghai 200433

China

SCHOLARLY PAPERS

4

DOWNLOADS
Rank 26,476

SSRN RANKINGS

Top 26,476

in Total Papers Downloads

1,740

CITATIONS
Rank 44,526

SSRN RANKINGS

Top 44,526

in Total Papers Citations

10

Scholarly Papers (4)

1.

How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix

Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012
Number of pages: 41 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Shanghai University of Finance and Economics and McGill University
Downloads 1,615 (10,207)
Citation 1

Abstract:

Loading...

brand awareness, market outcome, brand equity, marketing mix elements

2.

Benefit Segmentation of Tourists to the Caribbean

Journal of International Consumer Marketing, 19 (4), pp. 59-74, 2008
Number of pages: 37 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Shanghai University of Finance and Economics and McGill University
Downloads 65 (340,435)

Abstract:

Loading...

Benefits segmentation, destination marketing, Caribbean

3.

Assessing Satisfaction with Core and Secondary Attributes

Journal of Business Research, Vol. 61, No. 9, 2008
Number of pages: 28 Posted: 13 Feb 2013
Rong Huang and Emine Sarigollu
Shanghai University of Finance and Economics and McGill University
Downloads 33 (450,679)

Abstract:

Loading...

Satisfaction, core attributes, secondary attributes, stated importance, derived importance, tourist product, Latin America

4.

Benefits Segmentation of Visitors to Latin America

Journal of Travel Research 43 (3), 2005, pp. 277-293
Number of pages: 66 Posted: 13 Feb 2013
Emine Sarigollu and Rong Huang
McGill University and Shanghai University of Finance and Economics
Downloads 27 (479,452)
Citation 1

Abstract:

Loading...

Benefits segmentation, destination marketing, Latin America