Raisa Yakimova

Griffith University - School of Marketing

Australia

SCHOLARLY PAPERS

2

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1

CITATIONS

7

Scholarly Papers (2)

1.

Brand Champion Behaviour: Its Role in Corporate Branding

Journal of Brand Management, Vol. 24, Issue 6, 2017
Number of pages: 17 Posted: 21 Aug 2018
Griffith University - School of Marketing, Monash University, University of Adelaide and Australian Catholic University (ACU)
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Corporate branding, Brand champion behaviour, Corporate brand strategy implementation, Brand evolution, Social identity theory, Rhetorical theory

2.

Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

International Journal of Management Reviews, Vol. 16, Issue 3, pp. 265-289, 2014
Number of pages: 25 Posted: 02 Jul 2014
Dale Miller, Bill Merrilees and Raisa Yakimova
Griffith University, Griffith University - School of Marketing and Griffith University - School of Marketing
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