Tatiana Sokolova

HEC Paris - Marketing

Paris

France

SCHOLARLY PAPERS

3

DOWNLOADS

744

SSRN CITATIONS

1

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399
Number of pages: 6 Posted: 06 Apr 2016
Aradhna Krishna, Luca Cian and Tatiana Sokolova
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing
Downloads 744 (36,395)
Citation 1

Abstract:

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sensory marketing, advertising, perception, marketing research, embodied cognition, conceptual metaphor

2.

A focus on partisanship: How it impacts voting behaviors and political attitudes

Krishna, A., & Sokolova, T. (2017). A focus on partisanship: How it impacts voting behaviors and political attitudes. Journal of Consumer Psychology, 27(4), 537-545.
Number of pages: 9
Aradhna Krishna and Tatiana Sokolova
University of Michigan, Stephen M. Ross School of Business and HEC Paris - Marketing
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Partisanship, Voting, Political persuasion

3.

Take it or leave it: How choosing versus rejecting alternatives affects information processing

Sokolova, T., & Krishna, A. (2016). Take it or leave it: How choosing versus rejecting alternatives affects information processing. Journal of Consumer Research, 43(4), 614-635.
Number of pages: 22
Tatiana Sokolova and Aradhna Krishna
HEC Paris - Marketing and University of Michigan, Stephen M. Ross School of Business
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Abstract:

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choice and rejection, information processing, framing effects