Tatiana Sokolova

HEC Paris - Marketing

Paris

France

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Scholarly Papers (1)

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The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399
Number of pages: 6 Posted: 06 Apr 2016
Aradhna Krishna, Luca Cian and Tatiana Sokolova
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing
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Citation 1

Abstract:

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sensory marketing, advertising, perception, marketing research, embodied cognition, conceptual metaphor