Paul Nelson

Simon School, University of Rochester

Associate Professor of Marketing

Carol Simon Hall 3-204

Rochester, NY 14627

United States

SCHOLARLY PAPERS

4

DOWNLOADS

332

CITATIONS

4

Scholarly Papers (4)

Stating Preference for the Ethereal But Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

Simon School of Business Working Paper No. FR 03-09
Number of pages: 29 Posted: 15 Apr 2003
Dan Horsky, Paul Nelson and Steven S. Posavac
Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and Vanderbilt University - Marketing
Downloads 263 (114,706)
Citation 4

Abstract:

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Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice

JOURNAL OF CONSUMER PSYCHOLOGY, Vol. 14, No. 1&2, pp. 132–140, 2004
Posted: 17 Aug 2011
Dan Horsky, Paul Nelson and Steven S. Posavac
Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and Vanderbilt University - Marketing

Abstract:

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2.

Estimation of Individual Level Multi-Attribute Utility from Ordered Paired Preference Comparisons

Number of pages: 44 Posted: 28 Jul 2010
Dan Horsky, Paul Nelson and Sangwoo Shin
Simon Graduate School of Business, University of Rochester, Simon School, University of Rochester and affiliation not provided to SSRN
Downloads 69 (330,014)

Abstract:

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Cardinal Utility Functions, Attribute Weights, Ordered Paired Comparisons, Linear Programming, Conjoint Analysis

3.

Multiattribute Demand, Cost and Competitive Repositioning

Simon School of Business Working Paper MS 98-01
Posted: 07 Jan 1999
Jeongwen Chiang, Dan Horsky and Paul Nelson
Hong Kong University of Science & Technology (HKUST) - Department of Marketing, Simon Graduate School of Business, University of Rochester and Simon School, University of Rochester

Abstract:

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4.

Software Acquisition: The Custom/Package and Insource/Outsource Dimensions

Working Paper No. CIS 96-02
Posted: 03 Jul 1998
Simon School, University of Rochester, affiliation not provided to SSRN and University of Rochester - Simon Business School

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