Jan Landwehr

University of St. Gallen

Bodanstrasse 6

St. Gallen, 9000

Switzerland

  • University of St. Gallen

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When Social Media Can Be Bad for You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products

Information Systems Research, January 2013, University of Alberta School of Business Research Paper No. 2013-15
Posted: 23 Feb 2013
Christian Hildebrand, Gerald Haeubl, Andreas Herrmann and Jan Landwehr
University of St. Gallen, Independent, University of St. Gallen - MCM Institute and University of St. Gallen

Abstract:

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mass customization systems, user self-design, product configurations, consumer decision making, social influence, field study, experiment