Liwen Chen

City University of Hong Kong (CityUHK)

Department of Marketing

Kowloon Tong

Hong Kong

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Scholarly Papers (1)

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Product Line Extensions and Technology Licensing with a Strategic Supplier

Number of pages: 34 Posted: 27 Feb 2013
Liwen Chen, Stephen Gilbert and Yusen Xia
City University of Hong Kong (CityUHK), University of Texas at Austin - McCombs School of Business and Georgia State University - Robinson College of Business
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Abstract:

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marketing stragegy, licensing, vertical differentiation, product-line design, game theory, competition, strategic effect