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Michael House

University of Adelaide

No 233 North Terrace, School of Commerce

Adelaide, South Australia 5005

Australia

SCHOLARLY PAPERS

1

DOWNLOADS

224

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

Has the Era of Regional Branding Arrived for the Australian Wine Industry? Some Perspectives

The Australian & New Zealand Grapegrower & Winemaker, 2003
Number of pages: 6 Posted: 26 Feb 2013
Johan Bruwer and Michael House
University of South Australia - Ehrenberg-Bass Institute and University of Adelaide
Downloads 224 (340,701)

Abstract:

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Regional branding, Wine, Australia