Gaurav Gupta

Lovely Professional University

Assistant Professor

Phagwara, kashmir 190009

India

SCHOLARLY PAPERS

3

DOWNLOADS

561

CITATIONS

0

Scholarly Papers (3)

1.

A Concept Analysis of Modern and Conventional Branding Models

Number of pages: 15 Posted: 04 Sep 2013
Gaurav Gupta
Lovely Professional University
Downloads 283 (106,703)

Abstract:

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Branding, mind-share branding, emotional branding, viral branding, cultural branding

2.

Crocs, Inc

Darden Case No. UVA-F-1589
Number of pages: 14 Posted: 05 Apr 2010 Last Revised: 09 Apr 2018
Marc L. Lipson and Gaurav Gupta
University of Virginia - Darden School of Business and Lovely Professional University
Downloads 278 (108,747)
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Abstract:

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value, margins, growth analysis, stock assumptions

3.

A Study on Selection of Most Preferred Brands

The IUP Journal of Brand Management, Vol. XIII, No. 4, December 2016, pp. 24-33
Posted: 15 Dec 2017
Gaurav Gupta and Vikas Singla
Lovely Professional University and Punjabi University, Patiala

Abstract:

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