Aubrey Fowler

Valdosta State University

1500 N Patterson Street

Valdosta, GA 31698

United States

  • Valdosta State University

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It Ain't Easy Being Green: Exploring the Gap between Macro and Micro Green Agendas

Journal of Advertising, Forthcoming
Number of pages: 40 Posted: 02 Mar 2013
Aubrey Fowler and Angeline Close Scheinbaum
Valdosta State University and University of Texas at Austin
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Abstract:

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Green advertising, green gap, micro-macro dilemma, environmental marketing, consumer behavior