Rajeev Maheshwari

University of Lucknow

Dr.R.K.Maheshwari

Lucknow, Uttar Pradesh 226007

India

  • University of Lucknow

SCHOLARLY PAPERS

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Scholarly Papers (5)

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1.

A Theoretical Model of Inter-Organizational Relationship in Marketing Channel: A Behavioral Perspective

GNA-IMT Journal of Management & Technology, 8(2), 2014
Posted: 23 Apr 2014
Sushil Chaurasia and Rajeev Maheshwari
SVKM's Narsee Monjee Institute of Management Studies (NMIMS) and University of Lucknow

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buyer supplier relationship, channel relationship, channel behaviour

2.

Multi-Channel Utility for Retail Apparel Product Search and Purchase Behaviour: An Empirical Analysis

International Journal of Retailing & Rural Business Perspectives, Forthcoming
Posted: 31 Jul 2013
Rajeev Maheshwari and Sushil Chaurasia
University of Lucknow and SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

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multi-channel retailing, perceived retail usefulness, purchase behaviour, product search, customer satisfaction

3.

Emerging Retail Technologies and Buyer-Supplier Relationship with Inter-Organisation System

Ambalika Institute Of Management & Technology,National Conference on Challenges & Opportunities for Technological Innovations in India, February 2013
Posted: 10 Mar 2013
Sushil Chaurasia and Rajeev Maheshwari
SVKM's Narsee Monjee Institute of Management Studies (NMIMS) and University of Lucknow

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Retail technology, Buyer-supplier relationship, Retail Innovation, Inter-organization system

4.

Seize the Opportunity Before it Seizes You: A Brand Manufacturer’s Dilemma and Countervailing Strategy for Private Label

Research Revolution,1(11),30-32.
Posted: 02 Jan 2013 Last Revised: 15 Sep 2013
Sushil Chaurasia and Rajeev Maheshwari
SVKM's Narsee Monjee Institute of Management Studies (NMIMS) and University of Lucknow

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private label, brand manufacturer, retail, outsourcing

5.

Innovation at Bottom of Pyramid - Husk Power System: Electrifying Rural India (A Case Study)

Ganpat University International Conference on Emerging Management Practices, Mehsana, Gujarat on 8th & 9th Feburary 2013.
Posted: 28 Mar 2012 Last Revised: 16 Jul 2014
Kinjal Pokar, Sushil Chaurasia and Rajeev Maheshwari
Tolani Institute of Management Studies, SVKM's Narsee Monjee Institute of Management Studies (NMIMS) and University of Lucknow

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Rural Entrepreneurship, Technopreneurship, Technology & Innovation, Business Model Innovation, Sustainable Business