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Matthew Reilly

University of Adelaide

No 233 North Terrace, School of Commerce

Adelaide, South Australia 5005

Australia

SCHOLARLY PAPERS

1

DOWNLOADS

232

TOTAL CITATIONS

0

Scholarly Papers (1)

1.

The Power of Word-of-Mouth Communication as an Information Source for Winery Cellar Door Visits

Australian and New Zealand Wine Industry Journal Vol. 21 No. 3 (May/June 2006), pp. 43-51
Number of pages: 7 Posted: 01 Mar 2013
Johan Bruwer and Matthew Reilly
University of South Australia - Ehrenberg-Bass Institute and University of Adelaide
Downloads 232 (328,850)

Abstract:

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Word-of-mouth, WOM, Communication, Wine, Cellar door, Information sources