Navid Aghabakhshi

Independent

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Marketing Plan: Starbucks Case Analysis

EROS 2013: International Conference on Business Knowledge for African Development
Posted: 04 Mar 2013
Hasti Aminattaheri, Shahryar Sorooshian and Navid Aghabakhshi
Independent, University of Malaya (UM) and Independent

Abstract:

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SWOT, Marketing plan, 4P, Performance, Starbucks