Weon Sang Yoo

Korea University Business School (KUBS)

Anam-Dong, Seongbuk-Gu

Seoul 136-701, 136701

Korea

SCHOLARLY PAPERS

1

DOWNLOADS

10

SSRN CITATIONS

1

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

Determinants ofcLoyalty Point Redemption: Implications for Customer Equity Management

Journal of Business Research, Vol. 69, No. 9, 2016
Number of pages: 28 Posted: 13 Jun 2018
Korea University, Korea University Business School, Korea University Business School (KUBS), Korea University Business School and Korea University Business School (KUBS)
Downloads 10 (641,517)
Citation 1

Abstract:

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Customer Equity, Demographic Characteristics, Loyalty Program, Online Channel, Point Redemption

Other Papers (1)

Total Downloads: 13
1.

Appendix for: A 'Meta-Analysis' of Multibrand Multioutlet Channel Systems

Number of pages: 2 Posted: 10 Mar 2013
Syracuse University, Duke University - Fuqua School of Business, Korea University Business School (KUBS) and University of Houston - C.T. Bauer College of Business
Downloads 13

Abstract:

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