Ernest De Run

Universiti Malaysia Sarawak (UNIMAS)

Kota Samarahan, Sarawak 94300

Malaysia

SCHOLARLY PAPERS

3

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1,041

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1

CROSSREF CITATIONS

2

Scholarly Papers (3)

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1.

Generations X and Y Attitude Towards Controversial Advertising

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Generations X and Y Attitude Towards Controversial Advertising

Asian Journal of Business Research, Vol. 2, No. 2, 2012
Number of pages: 16 Posted: 30 Oct 2013
Hiram Ting and Ernest De Run
Universiti Malaysia Sarawak (UNIMAS) and Universiti Malaysia Sarawak (UNIMAS)
Downloads 453 (101,942)
Citation 1

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Generation X, Generation Y, Controversial advertising, Malaysia

2.

Adoption of Retail Internet Banking: A Study of Demographic Factors

Journal of Internet Banking and Commerce, Vol. 17, No. 3, 2012
Number of pages: 14 Posted: 07 Mar 2013
Jayaraman Munusamy, Ernest De Run, Shankar Chelliah and Sanmugam Annamalah
ASIA Metropolitan University, Universiti Malaysia Sarawak (UNIMAS), Universiti Sains Malaysia (USM) and SEGi University College
Downloads 399 (119,461)

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Retail Internet Banking, Internet Banking Adopters, Internet Banking Non-adopters, Demographic Factors, Consumers

3.

Negative Political Advertising: It's Impact on Voters

Asian Journal of Business Research, Vol. 3, No. 1, 2013
Number of pages: 16 Posted: 29 Oct 2013
Ernest De Run, Jee Teck Weng and Wee Ming Lau
Universiti Malaysia Sarawak (UNIMAS), Swinburne University of Technology - Swinburne University of Technology, Sarawak and SEGi University - SEGi College Sarawak
Downloads 189 (255,001)

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Political Advertising, Advertisement, Malaysia