Mengxia Zhang

Western University

Assistant Professor of Marketing

1151 Richmond Street North

London, Ontario N6A 3K7

Canada

SCHOLARLY PAPERS

2

DOWNLOADS
Rank 47,304

SSRN RANKINGS

Top 47,304

in Total Papers Downloads

1,637

SSRN CITATIONS

9

CROSSREF CITATIONS

4

Scholarly Papers (2)

1.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 98 Posted: 31 Jan 2018 Last Revised: 30 Nov 2021
Mengxia Zhang and Lan Luo
Western University and University of Southern California
Downloads 1,327 (24,356)
Citation 6

Abstract:

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marketing analytics, restaurant survival, consumer posted photo, image recognition, computer vision, consumer shared reviews, text mining, deep learning, convolutional neural network, yelp

2.

Consumer and AI Co-creation: When and Why Nudging Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 55 Posted: 24 Sep 2021 Last Revised: 23 Mar 2023
Mengxia Zhang, Tianshu Sun, Lan Luo and Joseph Golden
Western University, Cheung Kong Graduate School of Business, University of Southern California and Collage.com
Downloads 310 (157,059)
Citation 1

Abstract:

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Artificial intelligence, Consumer participation, Co-creation, Human-AI relation, Experiment