Mengxia Zhang

Western University

Assistant Professor of Marketing

1151 Richmond Street North

London, Ontario N6A 3K7

Canada

  • Western University

SCHOLARLY PAPERS

5

DOWNLOADS
Rank 37,360

SSRN RANKINGS

Top 37,360

in Total Papers Downloads

2,622

SSRN CITATIONS
Rank 33,844

SSRN RANKINGS

Top 33,844

in Total Papers Citations

28

CROSSREF CITATIONS

4

Scholarly Papers (5)

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1.

Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp

Number of pages: 98 Posted: 31 Jan 2018 Last Revised: 30 Nov 2021
Mengxia Zhang and Lan Luo
Western University and University of Southern California
Downloads 1,570 (23,086)
Citation 6

Abstract:

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marketing analytics, restaurant survival, consumer posted photo, image recognition, computer vision, consumer shared reviews, text mining, deep learning, convolutional neural network, yelp

2.

Consumer and AI Co-creation: When and Why Nudging Human Participation Improves AI Creation.

USC Marshall School of Business Research Paper Sponsored by iORB, No. Forthcoming
Number of pages: 55 Posted: 24 Sep 2021 Last Revised: 23 Mar 2023
Mengxia Zhang, Tianshu Sun, Lan Luo and Joseph Golden
Western University, Cheung Kong Graduate School of Business, University of Southern California and Collage.com
Downloads 642 (80,693)
Citation 2

Abstract:

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Artificial intelligence, Consumer participation, Co-creation, Human-AI relation, Experiment

3.

Beyond the Hype: Unveiling the Marginal Benefits of 3D Virtual Tours in Real Estate

Number of pages: 66 Posted: 26 Jul 2023
Mengxia Zhang and Isamar Troncoso
Western University and Harvard Business School
Downloads 252 (232,878)

Abstract:

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virtual reality, 3D virtual tour, real estate platform, house price, time on market, double machine learning, image analysis, natural language processing

4.

Does That Car Want to Give Me a Ride? Bio-Inspired Automotive Aesthetic Design

USC Marshall School of Business Research Paper Sponsored by iORB
Number of pages: 47 Posted: 10 Nov 2023
Bowei Chen, Jingmin Huang, Mengxia Zhang and Lan Luo
University of Glasgow, University of Glasgow - School of Computing Science, Western University and University of Southern California
Downloads 158 (356,930)

Abstract:

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Automotive Aesthetics, Bio-Inspired Design, Facelift, Schema, Knowledge Transfer, Deep Learning, Generative AI

5.

How Does Generative AI Affect Demand for User-Generated Content? Evidence From Stack Exchange

Posted: 30 Jun 2023 Last Revised: 21 Jul 2023
Ignacio Riveros, Mengxia Zhang and Lan Luo
University of Southern California, Marshall School of Business, Marketing Department, Students, Western University and University of Southern California

Abstract:

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Generative AI, User Generated Content, AI, ChatGPT, StackOverflow, Natural Experiment, LLMs, Language models, Knowledge Sharing