Patrick Walsh

Indiana University

Asst. Professor

1025 E. 7th Street

Kines. Dept. PH 174

Bloomington, IN IN 47405

United States

http://info.publichealth.indiana.edu/sb/page/normal/1625.html

SCHOLARLY PAPERS

4

DOWNLOADS

535

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (4)

1.

The Effects of Second Screen Use on Sponsor Brand Awareness: A Dual Coding Theory Perspective

Journal of Consumer Marketing, v32, Forthcoming
Number of pages: 25 Posted: 16 Jan 2015
University of North Carolina at Chapel Hill, Indiana University, Northern Kentucky University - College of Business and Ohio State University (OSU)
Downloads 213 (144,191)

Abstract:

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advertising, brand awareness, sponsorship, brand integration, dual coding theory, second screen, sport marketing

2.

College Athlete Representations in Sports Video Games

Journal of Issues in Intercollegiate Athletics, Vol. 6, pp. 57-80, 2013
Number of pages: 25 Posted: 17 Mar 2013 Last Revised: 01 Nov 2016
Indiana University, Saint Louis University - Richard A. Chaifetz School of Business, Ball State University, Indiana University and Ohio University - College of Business, Department of Sports Administration
Downloads 174 (173,655)

Abstract:

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NCAA, Rights of Publicity, Amateurism, Intellectual Property, Empirical legal research, survey evidence, likeness, video games, digital representation, consumer behavior, likelihood of confusion

3.

The Effects of Gender on Perceptions of Team Twitter Feeds

Global Sport Business Journal, Volume 1, Issue 1, 2013
Number of pages: 14 Posted: 16 Oct 2013
Galen Clavio, Patrick Walsh and Pat Coyle
Indiana University, Indiana University and Coyle Media
Downloads 78 (312,234)

Abstract:

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social media, twitter, sport, communication, new media

4.

The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration

Jensen, J. A., & Walsh, P. T., Cobbs, J. B. The Moderating Effect of Identification on Return on Investment from Sponsor Brand Integration. International Journal of Sports Marketing and Sponsorship, 19(1), 41-57.
Number of pages: 38 Posted: 10 Feb 2017 Last Revised: 18 Jul 2018
Jonathan A. Jensen, Patrick Walsh and Joe Cobbs
University of North Carolina at Chapel Hill, Indiana University and Northern Kentucky University - College of Business
Downloads 70 (331,991)

Abstract:

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Sponsorship ROI; Brand Integration; Sport Identification; Consumer Behavior; Media Multitasking; Multicreening