Yinliang (Ricky) Tan

University of Houston - C.T. Bauer College of Business

Associate Professor

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

26

DOWNLOADS
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2,283

SSRN CITATIONS
Rank 20,427

SSRN RANKINGS

Top 20,427

in Total Papers Citations

59

CROSSREF CITATIONS

5

Scholarly Papers (26)

1.

Altruism or Shrewd Business? Implications of Technology Openness on Platform Innovations and Competition

Number of pages: 24 Posted: 16 May 2016 Last Revised: 21 Aug 2020
He Huang, Geoffrey Parker, Yinliang (Ricky) Tan and Hongyan XU
Chongqing University - School of Economics and Business Administration, Dartmouth College, University of Houston - C.T. Bauer College of Business and Chongqing University - School of Economics and Business Administration
Downloads 478 (112,544)
Citation 4

Abstract:

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Economics of IS, IT Innovation Investment, Technology Openness, Platform Economy

2.

Marketplace, Reseller, or Hybrid: A Strategic Analysis of Emerging E-Commerce Model

Production and Operations Management, 27(8), 2018, 1595-1610
Number of pages: 16 Posted: 26 Feb 2016 Last Revised: 05 Mar 2021
Lin Tian, Asoo Vakharia, Yinliang (Ricky) Tan and Yifan Xu
Fudan University, School of Management, University of Florida, University of Houston - C.T. Bauer College of Business and Fudan University
Downloads 273 (208,598)
Citation 13

Abstract:

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online marketplace, channel structure, upstream competition, order ful

3.

The Demand Effects of Joint Product Advertising in Online Videos

Management Science (2015), 61(8), 1921-1937
Number of pages: 48 Posted: 20 Mar 2013 Last Revised: 27 Apr 2017
Anuj Kumar and Yinliang (Ricky) Tan
University of Florida - Warrington College of Business and University of Houston - C.T. Bauer College of Business
Downloads 224 (253,245)
Citation 10

Abstract:

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Electronic commerce; product advertising; online product networks; virtual product experience; complementary products; demand spillovers; randomized field experiment; value of IT; average treatment effect

4.

Strategic Analysis of Agency Contracts for Pricing of Digital Goods

Production and Operations Management, 2016
Number of pages: 18 Posted: 14 Jul 2014 Last Revised: 14 Aug 2016
Yinliang (Ricky) Tan and Janice Carrillo
University of Houston - C.T. Bauer College of Business and University of Florida - Warrington College of Business Administration
Downloads 182 (305,965)
Citation 6

Abstract:

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digital goods; channel coordination; e-book industry; agency pricing

5.

Physician Adoption of AI Assistant

Manufacturing & Service Operations Management
Number of pages: 44 Posted: 08 May 2023 Last Revised: 05 Mar 2024
Ting Hou, Meng Li, Yinliang (Ricky) Tan and Huazhong Zhao
University of Houston - C.T. Bauer College of Business, University of Houston - Department of Decision & Information Sciences, University of Houston - C.T. Bauer College of Business and City University of Hong Kong
Downloads 169 (326,497)

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Health Intelligence, Operational Transparency, Medical Platform

6.

Strategic Analysis of Dual Sourcing and Dual Channel with an Unreliable Alternative Supplier

Number of pages: 18 Posted: 07 Jul 2015 Last Revised: 22 Aug 2020
Lingnan College, Sun Yat-Sen University, University of Michigan, Stephen M. Ross School of Business, Independent, University of Florida - Warrington College of Business and University of Houston - C.T. Bauer College of Business
Downloads 157 (347,725)

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Co-Opetitive Supply Chain, Production Technology, Yield Uncertainty, Dual Sourcing

7.

Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

Forthcoming at Information Systems Research
Number of pages: 20 Posted: 10 Feb 2020 Last Revised: 06 Feb 2023
Haibing Gao, Subodha Kumar, Yinliang (Ricky) Tan and Huazhong Zhao
Renmin University of China, Temple University - Fox School of Business, University of Houston - C.T. Bauer College of Business and City University of Hong Kong
Downloads 144 (373,178)
Citation 2

Abstract:

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social pricing, field experiments, price discrimination, social commerce

8.

How Add-On Pricing Interacts with Distribution Contracts

Number of pages: 42 Posted: 07 Dec 2016 Last Revised: 14 Oct 2019
Xianjun Geng, Yinliang (Ricky) Tan and Lai Wei
University of Texas at Dallas - Naveen Jindal School of Management, University of Houston - C.T. Bauer College of Business and Shanghai Jiao Tong University (SJTU)
Downloads 137 (387,931)
Citation 3

Abstract:

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Add-on Pricing, Online Platform, Agency Model, Supply Chain Contract

9.

The Agency Model for Digital Goods

Number of pages: 33 Posted: 24 Jul 2013 Last Revised: 15 Aug 2016
Yinliang (Ricky) Tan, Janice Carrillo and Hsing Kenneth Cheng
University of Houston - C.T. Bauer College of Business, University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business
Downloads 121 (426,658)
Citation 3

Abstract:

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E-book Industry, Coordination Mechanism, Pricing, Supply Chain Contracts

10.

Shades of Green: The Hidden Impact of Prosumers and Its Mitigation

Number of pages: 59 Posted: 02 Oct 2023 Last Revised: 10 Oct 2023
Junghee Lee, Ming Hu, Yinliang (Ricky) Tan and Lai Wei
University of Notre Dame - Mendoza College of Business - IT, Analytics, and Operations Department, University of Toronto - Rotman School of Management, University of Houston - C.T. Bauer College of Business and Shanghai Jiao Tong University (SJTU)
Downloads 91 (520,828)

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Smart City, Electricity, Prosumer, Subsidy, Negative Externality

11.

Mitigating Inventory Overstocking: Optimal Order-Up-to Level to Achieve a Target Fill Rate over a Finite Horizon

Production and Operations Management, Forthcoming
Number of pages: 18 Posted: 17 Dec 2015 Last Revised: 26 Nov 2017
Yinliang (Ricky) Tan, Anand Paul, Qi Deng and Lai Wei
University of Houston - C.T. Bauer College of Business, University of Florida, University of Florida and Shanghai Jiao Tong University (SJTU)
Downloads 73 (593,555)
Citation 3

Abstract:

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Service Level Agreement; Fill Rate; Base-stock policy

12.

Inventory Planning for a Modular Product Family

Production and Operations Management, Vol. 24, No. 7, July 2015, pp. 1003-1053
Number of pages: 21 Posted: 26 Jan 2014 Last Revised: 05 Mar 2021
Anand A. Paul, Yinliang (Ricky) Tan and Asoo Vakharia
University of Florida, University of Houston - C.T. Bauer College of Business and University of Florida
Downloads 67 (621,480)

Abstract:

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modular products, inventory planning, fill rates

13.

CAPTIvatE: Building Blocks for Implementing Active Learning

Number of pages: 17 Posted: 24 Aug 2015 Last Revised: 06 Feb 2023
Brent Kitchens, Tawnya Means and Yinliang (Ricky) Tan
University of Florida, University of Florida - Warrington College of Business Administration and University of Houston - C.T. Bauer College of Business
Downloads 66 (626,465)

Abstract:

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active learning, team-based learning

14.

Trading Virtual Goods? Implications on Virtual Goods Developer and Consumer

Number of pages: 16 Posted: 08 Jul 2020 Last Revised: 06 Feb 2023
Yinliang (Ricky) Tan
University of Houston - C.T. Bauer College of Business
Downloads 60 (657,388)

Abstract:

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virtual good, distributed ledgers, block-chain, second-hand products trading

15.

Multi-Attribute Procurement Auctions in the Presence of Satisfaction Risk

Number of pages: 16 Posted: 14 Aug 2018 Last Revised: 22 Aug 2020
He Huang, Liming Liu, Geoffrey Parker, Yinliang (Ricky) Tan and Hongyan XU
Chongqing University - School of Economics and Business Administration, Lingnan University, Dartmouth College, University of Houston - C.T. Bauer College of Business and Chongqing University - School of Economics and Business Administration
Downloads 41 (775,436)

Abstract:

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16.

Governmental Enforcement Against Piracy on Media Platforms

Posted: 20 May 2024
Meiqian Li, Guofang Nan, Guowei Liu and Yinliang (Ricky) Tan
Hainan University, Hainan University - School of Management, Hainan University and University of Houston - C.T. Bauer College of Business

Abstract:

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platform revenue models, piracy, governmental enforcement, pricing, advertisement

17.

Game of Brands: Managing Brand Spillover in a Co-opetitve Supply Chain

Posted: 25 Apr 2024
Yinliang (Ricky) Tan, Ling Zhong and Nie Jiajia
University of Houston - C.T. Bauer College of Business, Southwest Jiaotong University and Southwest Jiaotong University

Abstract:

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Co-opetitive Supply Chain,Sourcing Strategy, Outsourcing,In-house Production,Brand Spillover

18.

Quality Certification in the Presence of Review Bias

Posted: 28 Dec 2023
Xu (Gavin) Guan, Yaxu Guo, Yuan Jiang, Guangrui Ma and Yinliang (Ricky) Tan
School of Management, Huazhong University of Science and Technology, Huazhong University of Science and Technology, Students, School of Management, Huazhong University of Science and Technology, Tianjin University - College of Management and Economics and University of Houston - C.T. Bauer College of Business

Abstract:

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quality certification; online reviews; review bias; network effects

19.

Unlocking Profitability in Generative AI: The Impact of Sequential Learning on Product Versioning Strategies

Posted: 10 Nov 2023
Yinliang (Ricky) Tan, Ling Zhong and Nie Jiajia
University of Houston - C.T. Bauer College of Business, Southwest Jiaotong University and Southwest Jiaotong University

Abstract:

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Generative AI, Sequential Learning, AI Flywheel Effect; Versioning

20.

Technological Breakthrough and Global Knowledge Sourcing: Evidence from a Quasi-Experiment

Posted: 01 May 2023 Last Revised: 20 Apr 2024
Wei Yang, Yuchen Zhang, Weiguo Zhong and Yinliang (Ricky) Tan
China Europe International Business School (CEIBS), Tulane University - A.B. Freeman School of Business, Peking University - Department of Strategy and Public Policy and University of Houston - C.T. Bauer College of Business

Abstract:

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breakthrough invention, global knowledge sourcing, deep learning, GitHub

21.

Agency Models in Online Platforms: A Review of Recent Developments and Future Prospects

Posted: 28 Apr 2023
Yinliang (Ricky) Tan, Chuanbin Yu, Yang Liu and Quan Zheng
University of Houston - C.T. Bauer College of Business, University of Science and Technology of China (USTC) - School of Management, Harbin Institute of Technology, School of Management and University of Science and Technology of China - School of Management

Abstract:

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Agency model, Wholesale model, Online marketplace, Platform economy

22.

Social Pricing in a Distribution Channel under Conspicuous Consumption

Posted: 14 Sep 2021 Last Revised: 16 Sep 2021
Yuetao Gao, Shaoxuan Liu, Bo Shen and Yinliang (Ricky) Tan
Xiamen University, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, Wuhan University - School of Economics and Management and University of Houston - C.T. Bauer College of Business

Abstract:

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social technologies, social pricing, conspicuous consumption, consumer social interaction, distribution channels

23.

Benefits of Sourcing Alternative Inputs of Manufacturers for Suppliers

Posted: 08 Jul 2021 Last Revised: 05 Oct 2021
Yuetao Gao, Yinliang (Ricky) Tan and Bo Shen
Xiamen University, University of Houston - C.T. Bauer College of Business and Wuhan University

Abstract:

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sourcing, channel management, product design, strategic competition

24.

“High” Innovators? Marijuana Legalization and Regional Innovation

03 November 2022 https://doi.org/10.1111/poms.13914, Singapore Management University School of Accountancy Research Paper No. 2023-158
Posted: 09 Mar 2021 Last Revised: 25 May 2023
Stephanie F. Cheng, Pengkai Lin, Yinliang (Ricky) Tan and Yuchen Zhang
Tulane University - A.B. Freeman School of Business, Singapore Management University - School of Accountancy, University of Houston - C.T. Bauer College of Business and Tulane University - A.B. Freeman School of Business

Abstract:

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regional innovation; public health; inventor performance; patents; drug and substance use; marijuana.

25.

Less is More? The Strategic Role of Retailer Capacity

Posted: 10 Feb 2020
Yinliang (Ricky) Tan, Yan Xiong, Huazhong Zhao and Xi Li
University of Houston - C.T. Bauer College of Business, The Hong Kong University of Science and Technology, City University of Hong Kong and The University of Hong Kong - School of Business

Abstract:

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supply chain management, retailer's capacity, wholesale contract, two-part tariff

26.

When Investors Meet Consumers: The Interaction of Different Backers in Crowdfunding Markets

Posted: 20 Oct 2019 Last Revised: 22 Jul 2022
Feiqiong Wei, Yinliang (Ricky) Tan, Haibing Gao and Huazhong Zhao
Nanjing Tech University, University of Houston - C.T. Bauer College of Business, Renmin University of China and City University of Hong Kong

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crowdfunding; reward-based; investment-based; backer interaction; platform design