Yinliang (Ricky) Tan

University of Houston - C.T. Bauer College of Business

Associate Professor

Houston, TX 77204-6021

United States

SCHOLARLY PAPERS

20

DOWNLOADS

1,049

SSRN CITATIONS

16

CROSSREF CITATIONS

5

Scholarly Papers (20)

1.

Altruism or Shrewd Business? Implications of Technology Openness on Platform Innovations and Competition

Number of pages: 24 Posted: 16 May 2016 Last Revised: 21 Aug 2020
He Huang, Geoffrey Parker, Yinliang (Ricky) Tan and Hongyan XU
Chongqing University - School of Economics and Business Administration, Dartmouth College, University of Houston - C.T. Bauer College of Business and Chongqing University - School of Economics and Business Administration
Downloads 284 (134,312)
Citation 4

Abstract:

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Economics of IS, IT Innovation Investment, Technology Openness, Platform Economy

2.

Marketplace, Reseller, or Hybrid: A Strategic Analysis of Emerging E-Commerce Model

Production and Operations Management, 27(8), 2018, 1595-1610
Number of pages: 16 Posted: 26 Feb 2016 Last Revised: 05 Mar 2021
Lin Tian, Asoo Vakharia, Yinliang (Ricky) Tan and Yifan Xu
Fudan University, School of Management, University of Florida, University of Houston - C.T. Bauer College of Business and Fudan University
Downloads 180 (207,500)
Citation 1

Abstract:

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online marketplace, channel structure, upstream competition, order ful

3.

The Demand Effects of Joint Product Advertising in Online Videos

Management Science (2015), 61(8), 1921-1937
Number of pages: 48 Posted: 20 Mar 2013 Last Revised: 27 Apr 2017
Anuj Kumar and Yinliang (Ricky) Tan
University of Florida - Warrington College of Business and University of Houston - C.T. Bauer College of Business
Downloads 164 (224,690)
Citation 6

Abstract:

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Electronic commerce; product advertising; online product networks; virtual product experience; complementary products; demand spillovers; randomized field experiment; value of IT; average treatment effect

4.

Strategic Analysis of Agency Contracts for Pricing of Digital Goods

Production and Operations Management, 2016
Number of pages: 18 Posted: 14 Jul 2014 Last Revised: 14 Aug 2016
Yinliang (Ricky) Tan and Janice Carrillo
University of Houston - C.T. Bauer College of Business and University of Florida - Warrington College of Business Administration
Downloads 98 (330,173)
Citation 2

Abstract:

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digital goods; channel coordination; e-book industry; agency pricing

5.

How Add-On Pricing Interacts with Distribution Contracts

Number of pages: 42 Posted: 07 Dec 2016 Last Revised: 14 Oct 2019
Xianjun Geng, Yinliang (Ricky) Tan and Lai Wei
University of Texas at Dallas - Naveen Jindal School of Management, University of Houston - C.T. Bauer College of Business and Shanghai Jiao Tong University (SJTU)
Downloads 85 (361,063)
Citation 3

Abstract:

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Add-on Pricing, Online Platform, Agency Model, Supply Chain Contract

6.

The Agency Model for Digital Goods

Number of pages: 33 Posted: 24 Jul 2013 Last Revised: 15 Aug 2016
Yinliang (Ricky) Tan, Janice Carrillo and Hsing Kenneth Cheng
University of Houston - C.T. Bauer College of Business, University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business
Downloads 84 (363,649)
Citation 3

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E-book Industry, Coordination Mechanism, Pricing, Supply Chain Contracts

7.

Inventory Planning for a Modular Product Family

Production and Operations Management, Vol. 24, No. 7, July 2015, pp. 1003-1053
Number of pages: 21 Posted: 26 Jan 2014 Last Revised: 05 Mar 2021
Anand A. Paul, Yinliang (Ricky) Tan and Asoo Vakharia
University of Florida, University of Houston - C.T. Bauer College of Business and University of Florida
Downloads 44 (500,156)

Abstract:

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modular products, inventory planning, fill rates

8.

CAPTIvatE: Building Blocks for Implementing Active Learning

Number of pages: 36 Posted: 24 Aug 2015 Last Revised: 22 Apr 2016
Brent Kitchens, Tawnya Means and Yinliang (Ricky) Tan
University of Florida, University of Florida - Warrington College of Business Administration and University of Houston - C.T. Bauer College of Business
Downloads 34 (548,702)

Abstract:

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active learning, team-based learning

9.

Strategic Analysis of Dual Sourcing and Dual Channel with an Unreliable Alternative Supplier

Number of pages: 18 Posted: 07 Jul 2015 Last Revised: 22 Aug 2020
Lingnan College, Sun Yat-Sen University, University of Michigan, Stephen M. Ross School of Business, Independent, University of Florida - Warrington College of Business and University of Houston - C.T. Bauer College of Business
Downloads 32 (559,562)

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Co-Opetitive Supply Chain, Production Technology, Yield Uncertainty, Dual Sourcing

10.

Mitigating Inventory Overstocking: Optimal Order-Up-to Level to Achieve a Target Fill Rate over a Finite Horizon

Production and Operations Management, Forthcoming
Number of pages: 18 Posted: 17 Dec 2015 Last Revised: 26 Nov 2017
Yinliang (Ricky) Tan, Anand Paul, Qi Deng and Lai Wei
University of Houston - C.T. Bauer College of Business, University of Florida, University of Florida and Shanghai Jiao Tong University (SJTU)
Downloads 31 (564,965)
Citation 1

Abstract:

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Service Level Agreement; Fill Rate; Base-stock policy

11.

Multi-Attribute Procurement Auctions in the Presence of Satisfaction Risk

Number of pages: 16 Posted: 14 Aug 2018 Last Revised: 22 Aug 2020
He Huang, Liming Liu, Geoffrey Parker, Yinliang (Ricky) Tan and Hongyan XU
Chongqing University - School of Economics and Business Administration, Lingnan University, Dartmouth College, University of Houston - C.T. Bauer College of Business and Chongqing University - School of Economics and Business Administration
Downloads 13 (687,505)

Abstract:

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12.

Social Pricing in a Distribution Channel under Conspicuous Consumption

Posted: 14 Sep 2021 Last Revised: 16 Sep 2021
Yuetao Gao, Shaoxuan Liu, Bo Shen and Yinliang (Ricky) Tan
Xiamen University, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, Wuhan University - School of Economics and Management and University of Houston - C.T. Bauer College of Business

Abstract:

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social technologies, social pricing, conspicuous consumption, consumer social interaction, distribution channels

13.

Benefits of Sourcing Alternative Inputs of Manufacturers for Suppliers

Posted: 08 Jul 2021
Yuetao Gao, Bo Shen and Yinliang (Ricky) Tan
Xiamen University, Wuhan University and University of Houston - C.T. Bauer College of Business

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sourcing, channel management, product design, strategic competition

14.

Algorithmic Transparency in Recommendation Systems for Online Service Operations Platform

Posted: 08 Jul 2021
Ailing Xu, Yinliang (Ricky) Tan and Qiaochu He
Southern University of Science and Technology, University of Houston - C.T. Bauer College of Business and Southern University of Science and Technology

Abstract:

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service recommendations, Hotelling model, Bayesian learning, game with incomplete information, algorithmic transparency

15.

The Role of Analytics in Local Governments: Unique Challenges and Emerging Research Opportunities

Posted: 01 Apr 2021
University of Houston - C.T. Bauer College of Business, affiliation not provided to SSRN, Freeman School of Business, Tulane University, affiliation not provided to SSRN and Tulane University - A.B. Freeman School of Business

Abstract:

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data analytics, local governments, data privacy, bureaucracy and political structure

16.

Data Analytics in Professional Sports

Posted: 01 Apr 2021
Rakesh Mallipeddi, Xianjun Geng, Kate McCabe, Yinliang (Ricky) Tan and Ben Wang
Tulane University - A.B. Freeman School of Business, Freeman School of Business, Tulane University, affiliation not provided to SSRN, University of Houston - C.T. Bauer College of Business and affiliation not provided to SSRN

Abstract:

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analytics-driven decision making, sports organizations, sports operations, business operations

17.

Trading Virtual Goods? Implications on Virtual Goods Developer and Consumer

Posted: 08 Jul 2020
Yinliang (Ricky) Tan
University of Houston - C.T. Bauer College of Business

Abstract:

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virtual good, distributed ledgers, block-chain, second-hand products trading

18.

Less is More? The Strategic Role of Retailer Capacity

Posted: 10 Feb 2020
Yinliang (Ricky) Tan, Yan Xiong, Huazhong Zhao and Xi Li
University of Houston - C.T. Bauer College of Business, The Hong Kong University of Science and Technology, City University of Hong Kong and The University of Hong Kong - School of Business

Abstract:

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supply chain management, retailer's capacity, wholesale contract, two-part tariff

19.

Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

Posted: 10 Feb 2020
Haibing Gao, Subodha Kumar, Yinliang (Ricky) Tan and Huazhong Zhao
Renmin University of China, Temple University - Department of Marketing and Supply Chain Management, University of Houston - C.T. Bauer College of Business and City University of Hong Kong

Abstract:

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social pricing, field experiments, price discrimination, social commerce

20.

When Investors Meet Consumers: The Interaction of Different Backers in Crowdfunding Markets

Posted: 20 Oct 2019 Last Revised: 24 Oct 2019
Haibing Gao, Huazhong Zhao and Yinliang (Ricky) Tan
Renmin University of China, City University of Hong Kong and University of Houston - C.T. Bauer College of Business

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crowdfunding market, entrepreneurs, backers’ interaction, platform design