Yinliang (Ricky) Tan

University of Houston - C.T. Bauer College of Business

Associate Professor

Houston, TX 77204-6021

United States

  • University of Houston - C.T. Bauer College of Business

SCHOLARLY PAPERS

18

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1,620

SSRN CITATIONS
Rank 28,958

SSRN RANKINGS

Top 28,958

in Total Papers Citations

25

CROSSREF CITATIONS

5

Scholarly Papers (18)

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1.

Altruism or Shrewd Business? Implications of Technology Openness on Platform Innovations and Competition

Number of pages: 24 Posted: 16 May 2016 Last Revised: 21 Aug 2020
He Huang, Geoffrey Parker, Yinliang (Ricky) Tan and Hongyan XU
Chongqing University - School of Economics and Business Administration, Dartmouth College, University of Houston - C.T. Bauer College of Business and Chongqing University - School of Economics and Business Administration
Downloads 400 (114,979)
Citation 4

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Economics of IS, IT Innovation Investment, Technology Openness, Platform Economy

2.

Marketplace, Reseller, or Hybrid: A Strategic Analysis of Emerging E-Commerce Model

Production and Operations Management, 27(8), 2018, 1595-1610
Number of pages: 16 Posted: 26 Feb 2016 Last Revised: 05 Mar 2021
Lin Tian, Asoo Vakharia, Yinliang (Ricky) Tan and Yifan Xu
Fudan University, School of Management, University of Florida, University of Houston - C.T. Bauer College of Business and Fudan University
Downloads 255 (185,716)
Citation 1

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online marketplace, channel structure, upstream competition, order ful

3.

The Demand Effects of Joint Product Advertising in Online Videos

Management Science (2015), 61(8), 1921-1937
Number of pages: 48 Posted: 20 Mar 2013 Last Revised: 27 Apr 2017
Anuj Kumar and Yinliang (Ricky) Tan
University of Florida - Warrington College of Business and University of Houston - C.T. Bauer College of Business
Downloads 191 (243,680)
Citation 9

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Electronic commerce; product advertising; online product networks; virtual product experience; complementary products; demand spillovers; randomized field experiment; value of IT; average treatment effect

4.

Strategic Analysis of Agency Contracts for Pricing of Digital Goods

Production and Operations Management, 2016
Number of pages: 18 Posted: 14 Jul 2014 Last Revised: 14 Aug 2016
Yinliang (Ricky) Tan and Janice Carrillo
University of Houston - C.T. Bauer College of Business and University of Florida - Warrington College of Business Administration
Downloads 126 (342,730)
Citation 3

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digital goods; channel coordination; e-book industry; agency pricing

5.

Strategic Analysis of Dual Sourcing and Dual Channel with an Unreliable Alternative Supplier

Number of pages: 18 Posted: 07 Jul 2015 Last Revised: 22 Aug 2020
Niu Baozhuang, Jiawei Li, Jie Zhang, Hsing Kenneth Cheng and Yinliang (Ricky) Tan
Lingnan College, Sun Yat-Sen University, University of Michigan, Stephen M. Ross School of Business, Independent, University of Florida - Warrington College of Business and University of Houston - C.T. Bauer College of Business
Downloads 125 (344,770)

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Co-Opetitive Supply Chain, Production Technology, Yield Uncertainty, Dual Sourcing

6.

How Add-On Pricing Interacts with Distribution Contracts

Number of pages: 42 Posted: 07 Dec 2016 Last Revised: 14 Oct 2019
Xianjun Geng, Yinliang (Ricky) Tan and Lai Wei
University of Texas at Dallas - Naveen Jindal School of Management, University of Houston - C.T. Bauer College of Business and Shanghai Jiao Tong University (SJTU)
Downloads 117 (361,781)
Citation 3

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Add-on Pricing, Online Platform, Agency Model, Supply Chain Contract

7.

Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

Forthcoming at Information Systems Research
Number of pages: 20 Posted: 10 Feb 2020 Last Revised: 06 Feb 2023
Haibing Gao, Subodha Kumar, Yinliang (Ricky) Tan and Huazhong Zhao
Renmin University of China, Temple University - Fox School of Business, University of Houston - C.T. Bauer College of Business and City University of Hong Kong
Downloads 102 (398,075)
Citation 1

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social pricing, field experiments, price discrimination, social commerce

8.

The Agency Model for Digital Goods

Number of pages: 33 Posted: 24 Jul 2013 Last Revised: 15 Aug 2016
Yinliang (Ricky) Tan, Janice Carrillo and Hsing Kenneth Cheng
University of Houston - C.T. Bauer College of Business, University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business
Downloads 101 (400,692)
Citation 3

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E-book Industry, Coordination Mechanism, Pricing, Supply Chain Contracts

9.

Inventory Planning for a Modular Product Family

Production and Operations Management, Vol. 24, No. 7, July 2015, pp. 1003-1053
Number of pages: 21 Posted: 26 Jan 2014 Last Revised: 05 Mar 2021
Anand A. Paul, Yinliang (Ricky) Tan and Asoo Vakharia
University of Florida, University of Houston - C.T. Bauer College of Business and University of Florida
Downloads 59 (544,517)

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modular products, inventory planning, fill rates

10.

Mitigating Inventory Overstocking: Optimal Order-Up-to Level to Achieve a Target Fill Rate over a Finite Horizon

Production and Operations Management, Forthcoming
Number of pages: 18 Posted: 17 Dec 2015 Last Revised: 26 Nov 2017
Yinliang (Ricky) Tan, Anand Paul, Qi Deng and Lai Wei
University of Houston - C.T. Bauer College of Business, University of Florida, University of Florida and Shanghai Jiao Tong University (SJTU)
Downloads 52 (576,833)
Citation 1

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Service Level Agreement; Fill Rate; Base-stock policy

11.

CAPTIvatE: Building Blocks for Implementing Active Learning

Number of pages: 17 Posted: 24 Aug 2015 Last Revised: 06 Feb 2023
Brent Kitchens, Tawnya Means and Yinliang (Ricky) Tan
University of Florida, University of Florida - Warrington College of Business Administration and University of Houston - C.T. Bauer College of Business
Downloads 46 (607,395)

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active learning, team-based learning

12.

Multi-Attribute Procurement Auctions in the Presence of Satisfaction Risk

Number of pages: 16 Posted: 14 Aug 2018 Last Revised: 22 Aug 2020
He Huang, Liming Liu, Geoffrey Parker, Yinliang (Ricky) Tan and Hongyan XU
Chongqing University - School of Economics and Business Administration, Lingnan University, Dartmouth College, University of Houston - C.T. Bauer College of Business and Chongqing University - School of Economics and Business Administration
Downloads 32 (690,388)

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13.

“High” Innovators? Marijuana Legalization and Regional Innovation

03 November 2022 https://doi.org/10.1111/poms.13914
Number of pages: 19 Posted: 09 Mar 2021 Last Revised: 06 Feb 2023
Stephanie F. Cheng, Pengkai Lin, Yinliang (Ricky) Tan and Yuchen Zhang
Tulane University - A.B. Freeman School of Business, Singapore Management University - School of Accountancy, University of Houston - C.T. Bauer College of Business and Tulane University - A.B. Freeman School of Business
Downloads 9 (876,368)

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regional innovation; public health; inventor performance; patents; drug and substance use; marijuana.

14.

Trading Virtual Goods? Implications on Virtual Goods Developer and Consumer

Number of pages: 16 Posted: 08 Jul 2020 Last Revised: 06 Feb 2023
Yinliang (Ricky) Tan
University of Houston - C.T. Bauer College of Business
Downloads 5 (912,238)

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virtual good, distributed ledgers, block-chain, second-hand products trading

15.

Social Pricing in a Distribution Channel under Conspicuous Consumption

Posted: 14 Sep 2021 Last Revised: 16 Sep 2021
Yuetao Gao, Shaoxuan Liu, Bo Shen and Yinliang (Ricky) Tan
Xiamen University, Shanghai Jiao Tong University (SJTU) - Antai College of Economics and Management, School of Economics and Management - School of Economics and Management and University of Houston - C.T. Bauer College of Business

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social technologies, social pricing, conspicuous consumption, consumer social interaction, distribution channels

16.

Benefits of Sourcing Alternative Inputs of Manufacturers for Suppliers

Posted: 08 Jul 2021 Last Revised: 05 Oct 2021
Yuetao Gao, Yinliang (Ricky) Tan and Bo Shen
Xiamen University, University of Houston - C.T. Bauer College of Business and School of Economics and Management - Wuhan University

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sourcing, channel management, product design, strategic competition

17.

Less is More? The Strategic Role of Retailer Capacity

Posted: 10 Feb 2020
Yinliang (Ricky) Tan, Yan Xiong, Huazhong Zhao and Xi Li
University of Houston - C.T. Bauer College of Business, The Hong Kong University of Science and Technology, City University of Hong Kong and The University of Hong Kong - School of Business

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supply chain management, retailer's capacity, wholesale contract, two-part tariff

18.

When Investors Meet Consumers: The Interaction of Different Backers in Crowdfunding Markets

Posted: 20 Oct 2019 Last Revised: 22 Jul 2022
Feiqiong Wei, Yinliang (Ricky) Tan, Haibing Gao and Huazhong Zhao
Nanjing Tech University, University of Houston - C.T. Bauer College of Business, Renmin University of China and City University of Hong Kong

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crowdfunding; reward-based; investment-based; backer interaction; platform design