Yinliang (Ricky) Tan

Tulane University - A.B. Freeman School of Business

7 McAlister Drive

New Orleans, LA 70118

United States

SCHOLARLY PAPERS

12

DOWNLOADS

493

CITATIONS

0

Scholarly Papers (12)

1.

The Demand Effects of Joint Product Advertising in Online Videos

Management Science (2015), 61(8), 1921-1937
Number of pages: 48 Posted: 20 Mar 2013 Last Revised: 27 Apr 2017
Anuj Kumar and Yinliang (Ricky) Tan
University of Florida - Warrington College of Business and Tulane University - A.B. Freeman School of Business
Downloads 102 (186,813)

Abstract:

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Electronic commerce; product advertising; online product networks; virtual product experience; complementary products; demand spillovers; randomized field experiment; value of IT; average treatment effect

2.

Inventory Planning for a Modular Product Family

Production and Operations Management, Vol. 24, No. 7, July 2015, pp. 1003-1053
Number of pages: 21 Posted: 26 Jan 2014 Last Revised: 22 Aug 2015
Anand A. Paul, Yinliang (Ricky) Tan and Asoo Vakharia
University of Florida, Tulane University - A.B. Freeman School of Business and University of Florida
Downloads 7 (395,336)

Abstract:

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modular products, inventory planning, fill rates

3.

When to Play Your Advertisement? Optimal Insertion Policy of Behavioral Advertisement

Fox School of Business Research Paper No. 18-016
Posted: 23 Apr 2018 Last Revised: 16 May 2018
Subodha Kumar, Yinliang (Ricky) Tan and Lai Wei
Temple University - Department of Marketing and Supply Chain Management, Tulane University - A.B. Freeman School of Business and Shanghai Jiao Tong University (SJTU)

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Behavioral Advertisement, Wearable Technology, Emotional Analytics, Brownian Motion

4.

Multi-Attribute Procurement Auctions in the Presence of Satisfaction Risk

Posted: 20 Dec 2017
He Huang, Liming Liu, Geoffrey Parker, Yinliang (Ricky) Tan and Hongyan XU
Chongqing University, Independent, Dartmouth College, Tulane University - A.B. Freeman School of Business and Chongqing University - School of Economy and Business Administration

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5.

How Add-On Pricing Interacts with Distribution Contracts

Number of pages: 42 Posted: 07 Dec 2016 Last Revised: 26 Nov 2017
Xianjun Geng, Yinliang (Ricky) Tan and Lai Wei
University of Texas at Dallas - Naveen Jindal School of Management, Tulane University - A.B. Freeman School of Business and Shanghai Jiao Tong University (SJTU)
Downloads 0 (418,946)

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Add-on Pricing, Online Platform, Agency Model, Supply Chain Contract

6.

Altruism or Shrewd Business? Implications of Technology Openness on Platform Innovations and Competition

Number of pages: 38 Posted: 16 May 2016 Last Revised: 15 Aug 2016
He Huang, Geoffrey Parker, Yinliang (Ricky) Tan and Hongyan XU
Chongqing University, Dartmouth College, Tulane University - A.B. Freeman School of Business and Chongqing University - School of Economy and Business Administration
Downloads 0 (226,070)

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Economics of IS, IT Innovation Investment, Technology Openness, Platform Economy

7.

Marketplace, Reseller, or Hybrid: A Strategic Analysis of Emerging E-Commerce Model

Posted: 26 Feb 2016
Lin Tian, Asoo Vakharia, Yinliang (Ricky) Tan and Yifan Xu
Shanghai University of Finance and Economics, College of Business, University of Florida, Tulane University - A.B. Freeman School of Business and Fudan University

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online marketplace, channel structure, upstream competition, order ful llment cost

8.

Mitigating Inventory Overstocking: Optimal Order-Up-to Level to Achieve a Target Fill Rate over a Finite Horizon

Production and Operations Management, Forthcoming
Number of pages: 18 Posted: 17 Dec 2015 Last Revised: 26 Nov 2017
Yinliang (Ricky) Tan, Anand Paul, Qi Deng and Lai Wei
Tulane University - A.B. Freeman School of Business, University of Florida, University of Florida and Shanghai Jiao Tong University (SJTU)
Downloads 0 (488,785)

Abstract:

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Service Level Agreement; Fill Rate; Base-stock policy

9.

CAPTIvatE: Building Blocks for Implementing Active Learning

Number of pages: 36 Posted: 24 Aug 2015 Last Revised: 22 Apr 2016
Brent Kitchens, Tawnya Means and Yinliang (Ricky) Tan
University of Florida, University of Florida - Warrington College of Business Administration and Tulane University - A.B. Freeman School of Business
Downloads 0 (461,810)

Abstract:

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active learning, team-based learning

10.

Strategic Analysis of Dual Sourcing Under Yield Uncertainty in a Co-Opetitive Supply Chain

Posted: 07 Jul 2015 Last Revised: 24 Aug 2015
Hsing Kenneth Cheng, Jiawei Li, Niu Baozhuang and Yinliang (Ricky) Tan
University of Florida - Warrington College of Business, University of Michigan, Stephen M. Ross School of Business, Lingnan College, Sun Yat-Sen University and Tulane University - A.B. Freeman School of Business

Abstract:

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Co-Opetitive Supply Chain, Production Technology, Yield Uncertainty, Dual Sourcing

11.

Strategic Analysis of Agency Contracts for Pricing of Digital Goods

Production and Operations Management, 2016
Number of pages: 18 Posted: 14 Jul 2014 Last Revised: 14 Aug 2016
Yinliang (Ricky) Tan and Janice Carrillo
Tulane University - A.B. Freeman School of Business and University of Florida - Warrington College of Business Administration
Downloads 0 (328,374)

Abstract:

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digital goods; channel coordination; e-book industry; agency pricing

12.

The Agency Model for Digital Goods

Number of pages: 33 Posted: 24 Jul 2013 Last Revised: 15 Aug 2016
Yinliang (Ricky) Tan, Janice Carrillo and Hsing Kenneth Cheng
Tulane University - A.B. Freeman School of Business, University of Florida - Warrington College of Business Administration and University of Florida - Warrington College of Business
Downloads 0 (295,733)

Abstract:

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E-book Industry, Coordination Mechanism, Pricing, Supply Chain Contracts