Cristel Russell

American University - Kogod School of Business

4400 Massachusetts Avenue NW

Washington, DC 20816-8044

United States

SCHOLARLY PAPERS

25

DOWNLOADS

456

SSRN CITATIONS
Rank 13,719

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Top 13,719

in Total Papers Citations

0

CROSSREF CITATIONS

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Scholarly Papers (25)

1.

Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude

Journal of Consumer Research, 29 (3), 306-318, December 2002
Number of pages: 13 Posted: 18 Nov 2015
Cristel Russell
American University - Kogod School of Business
Downloads 80 (305,341)
Citation 6

Abstract:

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2.

The Consumption of Television Programming: Development and Validation of the Connectedness Scale

Journal of Consumer Research, 31 (1), 150-161, 2004
Number of pages: 12 Posted: 18 Nov 2015
Cristel Russell, Andrew Norman and Susan Heckler
American University - Kogod School of Business, Drake University and University of St. Thomas - Department of Marketing
Downloads 50 (388,688)

Abstract:

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3.

Consumers, Characters, and Products: A Balance Model of Sitcom Product Placement Effects

Journal of Advertising, 35 (1), 7-18 (Lead article) (2006)
Number of pages: 15 Posted: 18 Nov 2015
Cristel Russell and Barbara Stern
American University - Kogod School of Business and Rutgers, The State University of New Jersey - New Brunswick/Piscataway
Downloads 46 (406,077)
Citation 3

Abstract:

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4.

When Narrative Brands End: The Impact of Narrative Closure and Consumption Sociality on Loss Accommodation

Journal of Consumer Research, 40 (April 2014), 1039-62
Number of pages: 24 Posted: 18 Nov 2015 Last Revised: 22 Nov 2015
Cristel Russell and Hope Schau
American University - Kogod School of Business and University of Arizona
Downloads 34 (449,606)

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5.

Giving Green a Second Thought: Modeling the Value Retention of Green Products in the Secondary Market

Journal of Business Research, 68(1), 994-1002, October 2014
Number of pages: 9 Posted: 18 Nov 2015
Cristel Russell and Kashef Majid
American University - Kogod School of Business and University of Mary Washington
Downloads 29 (472,786)

Abstract:

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6.

A Managerial Investigation into the Product Placement Industry

Journal of Advertising Research, 45 (1), 73-92, 2005
Number of pages: 21 Posted: 18 Nov 2015
Cristel Russell and Michael Belch
American University - Kogod School of Business and San Diego State University
Downloads 27 (483,059)

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7.

Consumption in Soap Operas from Brazil, New Zealand, and the U.S.: Production, Products, and Process

Advances in Consumer Research, Volume 33, 2006
Number of pages: 4 Posted: 17 Nov 2015
Cristel Russell and Barbara Stern
American University - Kogod School of Business and Rutgers, The State University of New Jersey - New Brunswick/Piscataway
Downloads 26 (488,361)

Abstract:

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8.

Hidden Persuasions in Soap Operas: Damaged Heroines and Negative Consumer Effects

International Journal of Advertising, 26 (1), 9-26 (Lead article) (2007)
Number of pages: 29 Posted: 18 Nov 2015
Barbara Stern, Cristel Russell and Dale Russell
Rutgers, The State University of New Jersey - New Brunswick/Piscataway, American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 25 (493,828)

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9.

Here or there? Consumer Reactions to Corporate Social Responsibility Initiatives: Egocentric Tendencies and Their Moderators

Marketing Letters, 21 (1), 65-81, 2010
Number of pages: 18 Posted: 18 Nov 2015
Dale Russell and Cristel Russell
Pacific Institute for Research and Evaluation (PIRE) and American University - Kogod School of Business
Downloads 20 (522,565)

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10.

Vulnerable Women on Screen and at Home: Soap Opera Consumption

Journal of Macromarketing, 25 (2), 222-225, 2005
Number of pages: 4 Posted: 18 Nov 2015
Barbara Stern, Cristel Russell and Dale Russell
Rutgers, The State University of New Jersey - New Brunswick/Piscataway, American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 19 (528,475)

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11.

Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness

Marketing Letters, Vol. 10 (4), 393-407, 1999
Number of pages: 15 Posted: 18 Nov 2015
Cristel Russell and Christopher P. Puto
American University - Kogod School of Business and Spring Hill College
Downloads 14 (558,077)

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12.

'Done 4': Analysis of a Failed Social Norms Marketing Campaign

Health Communication, 17 (1), 57-65, 2005
Number of pages: 9 Posted: 18 Nov 2015
Cristel Russell, John Clapp and William DeJong
American University - Kogod School of Business, San Diego State University and Boston University - School of Public Health
Downloads 13 (564,198)
Citation 1

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13.

Explicit and Implicit Catalysts of Consumer Resistance: The Effects of Animosity, Cultural Salience and Country-of-Origin on Subsequent Choice

International Journal of Research in Marketing, 23 (3), 321-331 (2006)
Number of pages: 11 Posted: 18 Nov 2015
Dale Russell and Cristel Russell
Pacific Institute for Research and Evaluation (PIRE) and American University - Kogod School of Business
Downloads 12 (576,753)

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14.

Embedded Alcohol Messages in Television Series: The Interactive Effect of Warnings and Audience Connectedness on Viewers’ Alcohol Beliefs

Journal of Studies on Alcohol and Drugs, 69 (May 2008), 459-467
Number of pages: 9 Posted: 18 Nov 2015
Cristel Russell and Dale Russell
American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 11 (576,753)

Abstract:

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15.

Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series

Journal of Advertising, 38 (3), 97-111, 2009
Number of pages: 15 Posted: 18 Nov 2015
Cristel Russell, Dale Russell and Joel Grube
American University - Kogod School of Business, Pacific Institute for Research and Evaluation (PIRE) and Pacific Institute for Research and Evaluation (PIRE)
Downloads 10 (583,106)

Abstract:

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16.

Realistically Fake: Self-Reflexive Consciousness, Ironic (Dis)Engagement with Hybrid Reality Television, and Their Impact on Consumption

Russell W. Belk, Albert Muñiz, Hope Jensen Schau and Kent Grayson (eds.), Research in Consumer Behavior, 2011
Number of pages: 15 Posted: 24 Nov 2015
Cristel Russell
American University - Kogod School of Business
Downloads 9 (589,451)

Abstract:

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17.

Guilty by Stereotypic Association: Country Animosity and Brand Prejudice and Discrimination

Marketing Letters, 21, 413-425 (2010)
Number of pages: 15 Posted: 18 Nov 2015
Cristel Russell and Dale Russell
American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 8 (595,918)

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18.

Nature and Impact of Embedded Alcohol Messages

L. J. Shrum (ed.), The Psychology of Entertainment Media, Mahwah, NJ: Lawrence Erlbaum Associates, 2011
Number of pages: 22 Posted: 24 Nov 2015
Cristel Russell
American University - Kogod School of Business
Downloads 7 (602,434)

Abstract:

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19.

Alcohol Messages in Prime-Time Television Series

Journal of Consumer Affairs, 43(1), 108-128, 2009
Number of pages: 21 Posted: 18 Nov 2015
Cristel Russell and Dale Russell
American University - Kogod School of Business and Pacific Institute for Research and Evaluation (PIRE)
Downloads 7 (602,434)

Abstract:

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20.

Consumption Expressions of Ideological Resistance

European Journal of Marketing, 45 (11/12), 1715-1724 (2011)
Number of pages: 10 Posted: 18 Nov 2015
Cristel Russell, Dale Russell and Peter Neijens
American University - Kogod School of Business, Pacific Institute for Research and Evaluation (PIRE) and University of Amsterdam - Amsterdam School of Communications Research (ASCoR)
Downloads 5 (615,733)

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21.

Ambivalence Toward a Country and Consumers’ Willingness to Buy Emblematic Brands: The Differential Predictive Validity of Objective and Subjective Ambivalence Measures on Behavior

Marketing Letters, 22 (4), 357-371 (2011)
Number of pages: 17 Posted: 18 Nov 2015
Cristel Russell, Dale Russell and Jill Klein
American University - Kogod School of Business, Pacific Institute for Research and Evaluation (PIRE) and University of Melbourne - Melbourne Business School
Downloads 4 (622,743)

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22.

The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil

Journal of Current Issues and Research in Advertising, 36 (1), 20-34, 2015
Posted: 18 Nov 2015
Valeria Noguti and Cristel Russell
University of Technology Sydney (UTS) and American University - Kogod School of Business

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23.

Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence

Journal of Advertising, 43 (1), 46-62, February 2014
Posted: 18 Nov 2015
Cristel Russell and Valeria Noguti
American University - Kogod School of Business and University of Technology Sydney (UTS)

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24.

Experiential Reciprocity: The Role of Direct Experience in Value Perceptions

Journal of Travel and Tourism Marketing, 27 (6), 624-634 (2010)
Posted: 18 Nov 2015
Dale Russell and Cristel Russell
Pacific Institute for Research and Evaluation (PIRE) and American University - Kogod School of Business

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25.

Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption

Consumption, Markets and Culture, 7 (4), 373-396, 2004
Posted: 18 Nov 2015
Barbara Stern and Cristel Russell
Rutgers, The State University of New Jersey - New Brunswick/Piscataway and American University - Kogod School of Business

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