China
National Chin-Yi University of Technology
Brand Reputation Brand Identification, Perceived Quality, Perceived Value, Purchase Intention
Ecotourism, Experiential Marketing, Service Quality, Tourists’ Behavior Intentions
Website Design, Electronic Word-of-Mouth, Perceived Value, Buying Emotion, Impulse Buying
E-service Quality, Perceived Value, E-satisfaction, E-trust, Switching Intention
Brand Image, Green Perceived Value, Green Trust, Green Consumption Attitude, Green Consumption Intention
