Chin-Hung Liu

National Chin-Yi University of Technology

China

SCHOLARLY PAPERS

5

DOWNLOADS

987

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (5)

1.

The Impact of Key Factors of the Fast Food Restaurant on Purchase Intention

Global Journal of Business Research, v. 13 (1) p. 93-107 (2019)
Number of pages: 15 Posted: 19 Jul 2019
Chin-Hung Liu and Ching-Wen Liao
National Chin-Yi University of Technology and Nowfood Biochemical Technology Company, Taiwan
Downloads 346 (124,419)

Abstract:

Loading...

Brand Reputation Brand Identification, Perceived Quality, Perceived Value, Purchase Intention

2.

The Determinants of Ecotourism Behavioral Intentions

Global Journal of Business Research, v. 7 (4) p. 71-84
Number of pages: 14 Posted: 06 Sep 2013
Chin-Hung Liu, Cheng-Yih Hong and Jian-Fa Li
National Chin-Yi University of Technology, Chaoyang University of Technology and Chaoyang University of Technology
Downloads 262 (166,114)

Abstract:

Loading...

Ecotourism, Experiential Marketing, Service Quality, Tourists’ Behavior Intentions

3.

Key Factors in Impulse Buying: Evidence from Taiwan

Global Journal of Business Research, v. 11, (3) p. 73-86 (2017)
Number of pages: 14 Posted: 05 Mar 2018
Chin-Hung Liu and Kuan-Tai Hsu
National Chin-Yi University of Technology and Nowfood Biochemical Technology Company
Downloads 166 (252,030)

Abstract:

Loading...

Website Design, Electronic Word-of-Mouth, Perceived Value, Buying Emotion, Impulse Buying

4.

The Impact on Switching Intention of E-Trading Systems for the Securities Industry

Global Journal of Business Research, v. 9 (1) p. 75-88, 2015
Number of pages: 14 Posted: 08 Feb 2016
Chin-Hung Liu
National Chin-Yi University of Technology
Downloads 107 (351,753)

Abstract:

Loading...

E-service Quality, Perceived Value, E-satisfaction, E-trust, Switching Intention

5.

The Effect of Key Factors on Green Consumption Intention in the Green Hotel Industry

Global Journal of Business Research, v. 10 (2) p. 89-101
Number of pages: 14 Posted: 23 Feb 2017
Chin-Hung Liu, Cheng-Yih Hong and Jian-Fa Li
National Chin-Yi University of Technology, Chaoyang University of Technology and Chaoyang University of Technology
Downloads 106 (354,002)

Abstract:

Loading...

Brand Image, Green Perceived Value, Green Trust, Green Consumption Attitude, Green Consumption Intention