Luc Wathieu

Georgetown University McDonough School of Business

Professor

3700 O Street, NW

Washington, DC 20057

United States

SCHOLARLY PAPERS

15

DOWNLOADS
Rank 40,768

SSRN RANKINGS

Top 40,768

in Total Papers Downloads

958

CITATIONS
Rank 44,960

SSRN RANKINGS

Top 44,960

in Total Papers Citations

3

Scholarly Papers (15)

1.

An Empirical Approach to Understanding Privacy Valuation

HBS Marketing Research Paper No. 07-075
Number of pages: 10 Posted: 26 Apr 2007
Luc Wathieu and Allan A. Friedman
Georgetown University McDonough School of Business and Harvard University - Harvard Kennedy School (HKS)
Downloads 283 (100,370)
Citation 2

Abstract:

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2.

Ambiguity Aversion and the Power of Established Brands

ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
Number of pages: 28 Posted: 20 Dec 2007 Last Revised: 11 Jun 2014
A. V. Muthukrishnan and Luc Wathieu
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business
Downloads 152 (181,205)
Citation 1

Abstract:

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branding, brand choice, consumer behavior, decision making under uncertainty

3.

Putting Customer Back into Customization: A Pricing Intervention

Number of pages: 27 Posted: 29 May 2012 Last Revised: 17 Aug 2012
Marco Bertini and Luc Wathieu
ESADE - Ramon Llull University and Georgetown University McDonough School of Business
Downloads 122 (215,883)

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product customization, pricing, starting prices, reference-dependence, consumer engagement

4.

Demand for Genetic and Medical Testing: The Role of Anticipated Emotions and Probability Distortion

Georgetown McDonough School of Business Research Paper No. 2803751, INSEAD Working Paper No. 2016/50/DSC
Number of pages: 60 Posted: 06 Jul 2016 Last Revised: 27 Sep 2017
Jeeva Somasundaram and Luc Wathieu
INSEAD and Georgetown University McDonough School of Business
Downloads 104 (242,203)

Abstract:

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genetic test, medical test, anticipated emotion, probability transformation, prospect theory, reassurance effect

5.

Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance

ESMT Working Paper No. 08-011
Number of pages: 32 Posted: 04 Mar 2009 Last Revised: 27 Mar 2012
Amir Grinstein and Luc Wathieu
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 100 (248,914)

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Expatriates, international assignment, cosmopolitanism, crossculture adjustment, multinational corporations, preference persistence, assignment duration, survey method

6.

The Generosity Effect: Fairness in Sharing Gains and Losses

ESMT Working Paper No. 13-08
Number of pages: 52 Posted: 10 Sep 2013
Guillermo Baquero, Willem Smit and Luc Wathieu
ESMT European School of Management and Technology, IMD International and Georgetown University McDonough School of Business
Downloads 80 (286,545)

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fairness, loss domain, ultimatum game, dictator game, reference-dependent preferences, social preferences

7.

Happily (Mal)Adjusted: Cosmopolitan Identity and Expatriate Adjustment

International Journal of Research in Marketing, December 2012, Forthcoming
Number of pages: 34 Posted: 27 Mar 2012
Amir Grinstein and Luc Wathieu
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 79 (288,680)

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Consumer identity, cosmopolitanism, expatriate adjustment, horizon effects

8.

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

ESMT Working Paper No. 09-007
Number of pages: 24 Posted: 14 Dec 2009
Ann Kronrod, Amir Grinstein and Luc Wathieu
Tel Aviv University, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 38 (406,457)

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assertive message, consumer compliance, hedonic consumption, utilitarian consumption, forceful language, persuasion, freedom of choice, reactance

9.

Do Social Deal Sites Really Work?

Harvard Business Review, Vol. 90, No. 5, 2012
Posted: 16 Aug 2012 Last Revised: 20 Feb 2015
ESADE - Ramon Llull University, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and Harvard Business School - Marketing Unit

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pricing, e-commerce, social couponing

10.

What's the Deal with LivingSocial?

Harvard Business School Marketing Unit Case No. 512-065
Posted: 09 Apr 2012
Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and affiliation not provided to SSRN

Abstract:

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11.

Go Green! Should Environmental Messages Be So Assertive?

Posted: 01 Apr 2011 Last Revised: 27 Mar 2012
Ann Kronrod, Amir Grinstein and Luc Wathieu
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business

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Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing

12.

How to Stop Customers from Fixating on Price

Harvard Business Review, Vol. 88, No. 5, 2010
Posted: 23 Apr 2010
Marco Bertini and Luc Wathieu
ESADE - Ramon Llull University and Georgetown University McDonough School of Business

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pricing, product differentiation, marketing strategy, consumer behavior, commoditization, price competition

13.

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Journal of Marketing Research, Vol. 49, No. 1, 2012
Posted: 21 Jan 2010 Last Revised: 17 Aug 2012
Marco Bertini, Luc Wathieu and Sheena S. Iyengar
ESADE - Ramon Llull University, Georgetown University McDonough School of Business and Columbia Business School - Management Division

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Product Proliferation, Consumer Inference, Price-Quality Trade-Offs, Willingness to Pay, Behavioral Eonomics

14.

Price as a Stimulus to Think: The Case for Willful Overpricing

Marketing Science, Vol. 26, No. 1, 2007
Posted: 14 Oct 2009 Last Revised: 16 Aug 2012
Luc Wathieu and Marco Bertini
Georgetown University McDonough School of Business and ESADE - Ramon Llull University

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product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment

15.

Attention Arousal through Price Partitioning

Marketing Science, Vol. 27, No. 2, 2008
Posted: 13 Oct 2009 Last Revised: 27 Mar 2012
Marco Bertini and Luc Wathieu
ESADE - Ramon Llull University and Georgetown University McDonough School of Business

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Consumer behavior, pricing, price partitioning, attention, information processing, framing effects, multi-attribute utility

Other Papers (1)

Total Downloads: 37    Citations: 0
1.

These Caterpillars Foreshadow Great Butterflies

Number of pages: 8 Posted: 21 Sep 2017
Luc Wathieu and Gerald Zaltman
Georgetown University McDonough School of Business and Harvard Business School
Downloads 37

Abstract:

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market research; checklist