Luc Wathieu

Georgetown University McDonough School of Business

Professor

3700 O Street, NW

Washington, DC 20057

United States

SCHOLARLY PAPERS

12

DOWNLOADS

1,190

SSRN CITATIONS

2

CROSSREF CITATIONS

7

Scholarly Papers (12)

1.

An Empirical Approach to Understanding Privacy Valuation

HBS Marketing Research Paper No. 07-075
Number of pages: 10 Posted: 26 Apr 2007
Luc Wathieu and Allan A. Friedman
Georgetown University McDonough School of Business and Harvard University - Harvard Kennedy School (HKS)
Downloads 386 (105,807)
Citation 11

Abstract:

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2.

Ambiguity Aversion and the Power of Established Brands

ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
Number of pages: 28 Posted: 20 Dec 2007 Last Revised: 11 Jun 2014
A. V. Muthukrishnan and Luc Wathieu
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business
Downloads 161 (249,044)
Citation 2

Abstract:

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branding, brand choice, consumer behavior, decision making under uncertainty

3.

Putting Customer Back into Customization: A Pricing Intervention

Number of pages: 27 Posted: 19 Aug 2021
Marco Bertini and Luc Wathieu
affiliation not provided to SSRN and Georgetown University McDonough School of Business
Downloads 147 (268,296)
Citation 1

Abstract:

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product customization, pricing, starting prices, reference-dependence, consumer engagement

4.

The Generosity Effect: Fairness in Sharing Gains and Losses

ESMT Working Paper No. 13-08
Number of pages: 52 Posted: 10 Sep 2013
Guillermo Baquero, Willem Smit and Luc Wathieu
ESMT European School of Management and Technology, IMD International and Georgetown University McDonough School of Business
Downloads 127 (300,202)
Citation 2

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fairness, loss domain, ultimatum game, dictator game, reference-dependent preferences, social preferences

5.

Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance

ESMT Working Paper No. 08-011
Number of pages: 32 Posted: 04 Mar 2009 Last Revised: 27 Mar 2012
Amir Grinstein and Luc Wathieu
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 122 (309,123)

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Expatriates, international assignment, cosmopolitanism, crossculture adjustment, multinational corporations, preference persistence, assignment duration, survey method

6.

Happily (Mal)Adjusted: Cosmopolitan Identity and Expatriate Adjustment

International Journal of Research in Marketing, December 2012, Forthcoming
Number of pages: 34 Posted: 27 Mar 2012
Amir Grinstein and Luc Wathieu
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 86 (389,416)

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Consumer identity, cosmopolitanism, expatriate adjustment, horizon effects

7.

Reassurance in Information Acquisition

Georgetown McDonough School of Business Research Paper No. 3818454
Number of pages: 50 Posted: 05 Apr 2021 Last Revised: 27 Dec 2021
INSEADFundaciĆ³n Instituto de Empresa, S.L. - IE Business School and Georgetown University McDonough School of Business
Downloads 76 (418,316)

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Value of Information, Disappointment Theory, Reassurance, Decision Theory, Behavioral Economics

8.

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

ESMT Working Paper No. 09-007
Number of pages: 24 Posted: 14 Dec 2009
Ann Kronrod, Amir Grinstein and Luc Wathieu
Tel Aviv University, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 56 (488,302)

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assertive message, consumer compliance, hedonic consumption, utilitarian consumption, forceful language, persuasion, freedom of choice, reactance

9.

Not Just About Price: Whether Consumers Seek Quality or Taste Determines Their Response to Retailer Pricing Strategies

Georgetown McDonough School of Business Research Paper No. 3825192
Number of pages: 71 Posted: 25 May 2021 Last Revised: 27 Dec 2021
Chris Hydock and Luc Wathieu
California State Polytechnic University, San Luis Obispo - Orfalea College of Business and Georgetown University McDonough School of Business
Downloads 29 (621,694)

Abstract:

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taste, quality, value, benefits, pricing, retail pricing strategy, EDLP, Hi-Lo, vertical, horizontal

10.

Price as a Stimulus to Think: The Case for Willful Overpricing

Marketing Science, Vol. 26, No. 1, 2007
Posted: 19 Aug 2021
Luc Wathieu and Marco Bertini
Georgetown University McDonough School of Business and affiliation not provided to SSRN
Downloads 0 (875,504)

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product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment

11.

What's the Deal with LivingSocial?

Harvard Business School Marketing Unit Case No. 512-065
Posted: 09 Apr 2012
Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, Georgetown University - McDonough School of Business and affiliation not provided to SSRN

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12.

Go Green! Should Environmental Messages Be So Assertive?

Posted: 01 Apr 2011 Last Revised: 27 Mar 2012
Ann Kronrod, Amir Grinstein and Luc Wathieu
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business

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Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing

Other Papers (1)

Total Downloads: 45
1.

These Caterpillars Foreshadow Great Butterflies

Number of pages: 8 Posted: 21 Sep 2017
Luc Wathieu and Gerald Zaltman
Georgetown University McDonough School of Business and Harvard Business School
Downloads 45

Abstract:

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market research; checklist