3700 O Street, NW
Washington, DC 20057
United States
Georgetown University McDonough School of Business
branding, brand choice, consumer behavior, decision making under uncertainty
product customization, pricing, starting prices, reference-dependence, consumer engagement
Expatriates, international assignment, cosmopolitanism, crossculture adjustment, multinational corporations, preference persistence, assignment duration, survey method
fairness, loss domain, ultimatum game, dictator game, reference-dependent preferences, social preferences
Consumer identity, cosmopolitanism, expatriate adjustment, horizon effects
assertive message, consumer compliance, hedonic consumption, utilitarian consumption, forceful language, persuasion, freedom of choice, reactance
pricing, e-commerce, social couponing
Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing
pricing, product differentiation, marketing strategy, consumer behavior, commoditization, price competition
Product Proliferation, Consumer Inference, Price-Quality Trade-Offs, Willingness to Pay, Behavioral Eonomics
product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment
Consumer behavior, pricing, price partitioning, attention, information processing, framing effects, multi-attribute utility
market research; checklist
