3700 O Street, NW
Washington, DC 20057
United States
Georgetown University McDonough School of Business
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branding, brand choice, consumer behavior, decision making under uncertainty
product customization, pricing, starting prices, reference-dependence, consumer engagement
genetic test, medical test, anticipated emotion, probability transformation, prospect theory, reassurance effect
Expatriates, international assignment, cosmopolitanism, crossculture adjustment, multinational corporations, preference persistence, assignment duration, survey method
fairness, loss domain, ultimatum game, dictator game, reference-dependent preferences, social preferences
Consumer identity, cosmopolitanism, expatriate adjustment, horizon effects
assertive message, consumer compliance, hedonic consumption, utilitarian consumption, forceful language, persuasion, freedom of choice, reactance
pricing, e-commerce, social couponing
Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing
pricing, product differentiation, marketing strategy, consumer behavior, commoditization, price competition
Product Proliferation, Consumer Inference, Price-Quality Trade-Offs, Willingness to Pay, Behavioral Eonomics
product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment
Consumer behavior, pricing, price partitioning, attention, information processing, framing effects, multi-attribute utility
market research; checklist
