3700 O Street, NW
Washington, DC 20057
United States
Georgetown University McDonough School of Business
branding, brand choice, consumer behavior, decision making under uncertainty
product customization, pricing, starting prices, reference-dependence, consumer engagement
fairness, loss domain, ultimatum game, dictator game, reference-dependent preferences, social preferences
Expatriates, international assignment, cosmopolitanism, crossculture adjustment, multinational corporations, preference persistence, assignment duration, survey method
Consumer identity, cosmopolitanism, expatriate adjustment, horizon effects
Value of Information, Disappointment Theory, Reassurance, Decision Theory, Behavioral Economics
assertive message, consumer compliance, hedonic consumption, utilitarian consumption, forceful language, persuasion, freedom of choice, reactance
taste, quality, value, benefits, pricing, retail pricing strategy, EDLP, Hi-Lo, vertical, horizontal
product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment
Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing
market research; checklist
