Luc Wathieu

Georgetown University McDonough School of Business

Professor

3700 O Street, NW

Washington, DC 20057

United States

SCHOLARLY PAPERS

15

DOWNLOADS
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Top 38,965

in Total Papers Downloads

818

CITATIONS
Rank 45,207

SSRN RANKINGS

Top 45,207

in Total Papers Citations

3

Scholarly Papers (15)

1.

An Empirical Approach to Understanding Privacy Valuation

HBS Marketing Research Paper No. 07-075
Number of pages: 10 Posted: 26 Apr 2007
Luc Wathieu and Allan A. Friedman
Georgetown University McDonough School of Business and Harvard University - Harvard Kennedy School (HKS)
Downloads 210 (98,627)
Citation 2

Abstract:

2.

Ambiguity Aversion and the Power of Established Brands

ESMT Working Paper No. 07-005, Georgetown McDonough School of Business Research Paper No. 1072909
Number of pages: 28 Posted: 20 Dec 2007 Last Revised: 11 Jun 2014
A. V. Muthukrishnan and Luc Wathieu
Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Georgetown University McDonough School of Business
Downloads 139 (160,202)
Citation 1

Abstract:

branding, brand choice, consumer behavior, decision making under uncertainty

3.

Putting Customer Back into Customization: A Pricing Intervention

Number of pages: 27 Posted: 29 May 2012 Last Revised: 17 Aug 2012
Marco Bertini and Luc Wathieu
ESADE Business School and Georgetown University McDonough School of Business
Downloads 100 (197,034)

Abstract:

product customization, pricing, starting prices, reference-dependence, consumer engagement

4.

Cosmopolitanism, Assignment Duration, and Expatriate Adjustment: The Trade-Off between Well-Being and Performance

ESMT Working Paper No. 08-011
Number of pages: 32 Posted: 04 Mar 2009 Last Revised: 27 Mar 2012
Amir Grinstein and Luc Wathieu
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 67 (237,528)

Abstract:

Expatriates, international assignment, cosmopolitanism, crossculture adjustment, multinational corporations, preference persistence, assignment duration, survey method

5.

The Generosity Effect: Fairness in Sharing Gains and Losses

ESMT Working Paper No. 13-08
Number of pages: 52 Posted: 10 Sep 2013
Guillermo Baquero, Willem Smit and Luc Wathieu
ESMT European School of Management and Technology, IMD International and Georgetown University McDonough School of Business
Downloads 58 (291,782)

Abstract:

fairness, loss domain, ultimatum game, dictator game, reference-dependent preferences, social preferences

6.

Happily (Mal)Adjusted: Cosmopolitan Identity and Expatriate Adjustment

International Journal of Research in Marketing, December 2012, Forthcoming
Number of pages: 34 Posted: 27 Mar 2012
Amir Grinstein and Luc Wathieu
Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 54 (262,405)

Abstract:

Consumer identity, cosmopolitanism, expatriate adjustment, horizon effects

7.

Enjoy! Assertive Language and Consumer Compliance in (Non)Hedonic Contexts

ESMT Working Paper No. 09-007
Number of pages: 24 Posted: 14 Dec 2009
Ann Kronrod, Amir Grinstein and Luc Wathieu
Tel Aviv University, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business
Downloads 23 (370,892)

Abstract:

assertive message, consumer compliance, hedonic consumption, utilitarian consumption, forceful language, persuasion, freedom of choice, reactance

8.

Demand for Genetic and Medical Testing: The Role of Anticipatory Emotions and Probability Distortion

Georgetown McDonough School of Business Research Paper No. 2803751, INSEAD Working Paper No. 2016/50/DSC
Number of pages: 60 Posted: 06 Jul 2016 Last Revised: 06 Sep 2016
Jeeva Somasundaram and Luc Wathieu
INSEAD and Georgetown University McDonough School of Business
Downloads 0 (258,321)

Abstract:

genetic and medical test, rational, psychological, expected utility, prospect theory

9.

Do Social Deal Sites Really Work?

Harvard Business Review, Vol. 90, No. 5, 2012
Posted: 16 Aug 2012 Last Revised: 20 Feb 2015
ESADE Business School, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and Harvard Business School - Marketing Unit

Abstract:

pricing, e-commerce, social couponing

10.

What's the Deal with LivingSocial?

Harvard Business School Marketing Unit Case No. 512-065
Posted: 09 Apr 2012
Harvard Business School - Marketing Unit, Georgetown University McDonough School of Business, Georgetown University - Robert Emmett McDonough School of Business and affiliation not provided to SSRN

Abstract:

11.

Go Green! Should Environmental Messages Be So Assertive?

Posted: 01 Apr 2011 Last Revised: 27 Mar 2012
Ann Kronrod, Amir Grinstein and Luc Wathieu
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Ben-Gurion University of the Negev - School of Management and Georgetown University McDonough School of Business

Abstract:

Persuasion, Assertive Language, Issue Importance, Environmental Marketing, Demarketing, Social Marketing

12.

How to Stop Customers from Fixating on Price

Harvard Business Review, Vol. 88, No. 5, 2010
Posted: 23 Apr 2010
Marco Bertini and Luc Wathieu
ESADE Business School and Georgetown University McDonough School of Business

Abstract:

pricing, product differentiation, marketing strategy, consumer behavior, commoditization, price competition

13.

The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality

Journal of Marketing Research, Vol. 49, No. 1, 2012
Posted: 21 Jan 2010 Last Revised: 17 Aug 2012
Marco Bertini, Luc Wathieu and Sheena S. Iyengar
ESADE Business School, Georgetown University McDonough School of Business and Columbia Business School - Management Division

Abstract:

Product Proliferation, Consumer Inference, Price-Quality Trade-Offs, Willingness to Pay, Behavioral Eonomics

14.

Price as a Stimulus to Think: The Case for Willful Overpricing

Marketing Science, Vol. 26, No. 1, 2007
Posted: 14 Oct 2009 Last Revised: 16 Aug 2012
Luc Wathieu and Marco Bertini
Georgetown University McDonough School of Business and ESADE Business School

Abstract:

product differentiation, marketing strategy, consumer behavior, pricing, cost of thinking, entry decision, consumer empowerment

15.

Attention Arousal through Price Partitioning

Marketing Science, Vol. 27, No. 2, 2008
Posted: 13 Oct 2009 Last Revised: 27 Mar 2012
Marco Bertini and Luc Wathieu
ESADE Business School and Georgetown University McDonough School of Business

Abstract:

Consumer behavior, pricing, price partitioning, attention, information processing, framing effects, multi-attribute utility