Paul Kruse

Bone McAllester Norton PLLC

Attorney

Nashville City Center, Suite 1600

511 Union Street

Nashville, TN 37219

United States

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Is Profiting from the Online Use of Another's Property Unjust? The Use of Brand Names as Paid Search Keywords

IDEA: The IP Law Review, Vol. 53, p. 131, 2013
Number of pages: 41 Posted: 31 Mar 2013 Last Revised: 08 Apr 2013
Vanderbilt University - Law School, affiliation not provided to SSRN, Bone McAllester Norton PLLC, Kraft Analytics, LLC and The George Washington University Law School
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Abstract:

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AdWords, unjust enrichment, restitution, Google, third-party brand names, dilution, infringement, remedies