Glenn Perdue

Kraft Analytics, LLC

Managing Member

555 Great Circle Road

Nashville, TN 37228

United States

http://www.kraftcpas.com/gperdue

SCHOLARLY PAPERS

2

DOWNLOADS

225

CITATIONS

0

Scholarly Papers (2)

1.

Is Profiting from the Online Use of Another's Property Unjust? The Use of Brand Names as Paid Search Keywords

IDEA: The IP Law Review, Vol. 53, p. 131, 2013
Number of pages: 41 Posted: 31 Mar 2013 Last Revised: 08 Apr 2013
Vanderbilt University - Law School, affiliation not provided to SSRN, Bone McAllester Norton PLLC, Kraft Analytics, LLC and The George Washington University Law School
Downloads 177 (168,662)

Abstract:

Loading...

AdWords, unjust enrichment, restitution, Google, third-party brand names, dilution, infringement, remedies

2.

Trademarks, Brands and Goodwill: Overlapping Sources of Economic Value

les Nouvelles - Journal of the Licensing Executives Society, Volume LIII No. 3, September 2018
Number of pages: 7 Posted: 23 Sep 2018
Glenn Perdue
Kraft Analytics, LLC
Downloads 48 (392,918)

Abstract:

Loading...

trademards, brands, goodwill, economic value