Glenn Perdue

Kraft Analytics, LLC

Managing Member

555 Great Circle Road

Nashville, TN 37228

United States

http://www.kraftcpas.com/gperdue

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    • Tel: 615-782-4206
SCHOLARLY PAPERS

3

DOWNLOADS

922

TOTAL CITATIONS

0

Scholarly Papers (3)

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1.

Trademarks, Brands and Goodwill: Overlapping Sources of Economic Value

les Nouvelles - Journal of the Licensing Executives Society, Volume LIII No. 3, September 2018
Number of pages: 7 Posted: 23 Sep 2018
Glenn Perdue
Kraft Analytics, LLC
Downloads 583 (101,909)

Abstract:

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trademards, brands, goodwill, economic value

2.

Is Profiting from the Online Use of Another's Property Unjust? The Use of Brand Names as Paid Search Keywords

IDEA: The IP Law Review, Vol. 53, p. 131, 2013
Number of pages: 41 Posted: 31 Mar 2013 Last Revised: 08 Apr 2013
Daniel J. Gervais, Martin Holmes, Paul Kruse, Glenn Perdue and Caprice L. Roberts
Vanderbilt University - Law School, affiliation not provided to SSRN, Bone McAllester Norton PLLC, Kraft Analytics, LLC and Louisiana State University, Baton Rouge - Paul M. Hebert Law Center
Downloads 249 (266,122)

Abstract:

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AdWords, unjust enrichment, restitution, Google, third-party brand names, dilution, infringement, remedies

3.

Trade Secret Economics and Value

les Nouvelles - Journal of the Licensing Executives Society, Volume LVIII No. 1, March 2023
Number of pages: 7 Posted: 31 Mar 2023
Glenn Perdue
Kraft Analytics, LLC
Downloads 90 (620,226)

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Trade Secrets, Economics, Values, Intellectual Property, IP