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Bruce D. Weinberg
Bentley University - Department of Marketing
Associate Professor of Marketing
175 Forest Street
Waltham, MA 02145
United States
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Scholarly Papers (1)
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1.
Premarket Forecasting of Really New Products
Sloan School Working Paper No. 3689
Posted: 10 Oct 1998
Glen L. Urban
, Bruce D. Weinberg and
John R. Hauser
Massachusetts Institute of Technology (MIT) - Sloan School of Management, Bentley University - Department of Marketing and MIT Sloan School of Management
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