Jennifer Gilmore

GTE Investment Management

United States

SCHOLARLY PAPERS

1

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242

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0

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5

Scholarly Papers (1)

1.

New Uses that Revitalize Old Brands

Journal of Advertising Research, 39:2, April/May1999, 90-98
Number of pages: 19 Posted: 10 Jan 2016
Brian Wansink and Jennifer Gilmore
Retired and GTE Investment Management
Downloads 242 (159,569)

Abstract:

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brand vitality, marketing, product uses, branding, marketing strategies, consumer research, promotion