M. Cuneyt Doğruer

Gebze Institute of Technology (GIT)

Cayirova-Gebze

Kocaeli, Istanbul 41400

Turkey

SCHOLARLY PAPERS

1

DOWNLOADS

54

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

The Measurement of Switching Costs as a Perception of Customers in the Turkish Credit Card Market

Journal of Electrical & Electronics Engineering, Vol. 9, No. 2, 2009
Number of pages: 14 Posted: 10 Apr 2013
Serkan Aydin, Gökhan Özer, Halim Kazan and M. Cuneyt Doğruer
Gebze Institute of Technology (GIT), Gebze Technical University, Gebze Institute of Technology (GIT) and Gebze Institute of Technology (GIT)
Downloads 54 (463,546)

Abstract:

Loading...

switching costs, credit card market, third-order measurement model, confirmatory factor analysis