University of California, Berkeley and Cornell University - Samuel Curtis Johnson Graduate School of Management

Cornell University - Samuel Curtis Johnson Graduate School of Management and affiliation not provided to SSRN

University of Wisconsin - Madison and Cornell University - Samuel Curtis Johnson Graduate School of Management

Stanford Graduate School of Business, University of Iowa, University of Florida - Warrington College of Business Administration, Duke University - Fuqua School of Business, McGill University - Desautels Faculty of Management, Cornell University - Samuel Curtis Johnson Graduate School of Management, University of California, Berkeley - Marketing Group, Erasmus Research Institute of Management (ERIM), University of Colorado at Boulder - Leeds School of Business and University of Colorado at Boulder - Department of Marketing