Luca Cian

University of Virginia - Darden School of Business

assistant professor of marketing

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

13

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in Total Papers Downloads

1,862

CITATIONS

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Scholarly Papers (13)

1.

The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399
Number of pages: 6 Posted: 06 Apr 2016
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing
Downloads 519 (51,543)

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sensory marketing, advertising, perception, marketing research, embodied cognition, conceptual metaphor

2.

A Comparative Analysis of Print Advertising Applying the Two Main Plastic Semiotics Schools: Barthes’ and Greimas’

Semiotica, Volume 2012, Issue 190, Pages 57–79, ISSN (Online) 1613-3692, ISSN (Print) 0037-1998, DOI: 10.1515/sem-2012-0039
Number of pages: 24 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Luca Cian
University of Virginia - Darden School of Business
Downloads 391 (72,910)

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Greimas; Barthes; planar semiotic; semi-symbolic semiotic; advertising; work of art

3.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 255 (116,998)

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dynamic imagery, logo design, brand attitudes, engagement, perceived movement

4.

Show Me the Product, Show Me the Model: Effect of Picture Type on Attitudes Toward Advertising

Journal of Consumer Psychology 24, 4 (2014) 506–519
Number of pages: 14 Posted: 23 Aug 2014 Last Revised: 07 Jan 2016
Nilufer Aydinoglu and Luca Cian
Koc University and University of Virginia - Darden School of Business
Downloads 208 (143,043)

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Advertising, Pictures, Self-esteem, Mental imagery

5.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 187 (157,859)

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dynamic imagery, traffic, sign, perceived movement, risk, attentional vigilance, transformative consumer research

6.

Sensory Aspects of Package Design

Journal of Retailing, Volume 93, Issue 1, Pages 43-54, March 2017
Number of pages: 12 Posted: 01 Apr 2017 Last Revised: 27 Dec 2017
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University
Downloads 113 (238,241)

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Sensory Marketing, Packaging, Design, Customer Experience, Consumption

7.

Positioning Rationality and Emotion: Rationality is Up and Emotion is Down

Journal of Consumer Research, Vol. 42, No. 4, 2015, Darden Business School Working Paper No. 2698689
Number of pages: 20 Posted: 04 Dec 2015 Last Revised: 18 Jan 2016
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology
Downloads 102 (255,979)

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rationality, emotion, vertical placement, conceptual metaphor, marketing communication, visual persuasion, object positioning, consumer behavior

8.

Brand Activism at Starbucks—A Tall Order?

Darden Case No. UVA-M-0964
Number of pages: 16 Posted: 18 Jul 2018 Last Revised: 25 Aug 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - McIntire School of Commerce and University of Virginia - Darden School of Business
Downloads 45 (396,652)
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marketing, brand activism, promotion strategies, good publicity, bad publicity

9.

Verticality and Conceptual Metaphors: A Systematic Review

Cian, Luca. "Verticality and Conceptual Metaphors: A Systematic Review." Journal of the Association for Consumer Research 2, No. 4 (2017): 444-459 , Darden Business School Working Paper No. 3091426
Number of pages: 16 Posted: 03 Jan 2018
Luca Cian
University of Virginia - Darden School of Business
Downloads 33 (443,267)

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verticality, conceptual metaphor, vertical dimension, power, rational, valence, concreteness, direction, sensory marketing

10.

Brand Activism

Darden Case No. UVA-M-0963
Number of pages: 13 Posted: 03 Jul 2018 Last Revised: 25 Aug 2018
University of Virginia - Darden School of Business, University of Virginia - McIntire School of Commerce, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 5 (598,030)
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marketing, brand activism, promotion strategies, good publicity, bad publicity

11.

Aston Martin: The Crossover Conundrum

Darden Case No. UVA-S-0298
Number of pages: 31 Posted: 05 Dec 2017 Last Revised: 23 Mar 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (621,440)
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boutique carmaker, projected investment, project risk

12.

Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)

Darden Case No. UVA-M-0959
Number of pages: 7 Posted: 23 Jan 2019
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business, University of Michigan at Ann Arbor and University of Trieste
Downloads 1 (633,452)
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marketing, sensory marketing, consumer behavior, consumer psychology, unconscious attitudes, in-depth interview, qualitative methods, implicit associations

13.

Food Marketing

Darden Case No. UVA-M-0966
Number of pages: 11 Posted: 27 Aug 2018
Madeline Gibson, Luca Cian and Jeff Boichuk
University of Virginia - McIntire School of Commerce, University of Virginia - Darden School of Business and University of Virginia - McIntire School of Commerce
Downloads 1 (633,452)
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food, health, taste, price, quality, consumer behavior, consumer psychology, perceptions