Luca Cian

University of Virginia - Darden School of Business

assistant professor of marketing

P.O. Box 6550

Charlottesville, VA 22906-6550

United States

SCHOLARLY PAPERS

15

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in Total Papers Downloads

1,860

SSRN CITATIONS
Rank 37,585

SSRN RANKINGS

Top 37,585

in Total Papers Citations

6

CROSSREF CITATIONS

12

Scholarly Papers (15)

1.

The Power of Sensory Marketing in Advertising

Krishna, Aradhna, Luca Cian, and Tatiana Sokolova. "The power of sensory marketing in advertising." Current Opinion in Psychology 10 (2016): 142-147, Darden Business School Working Paper No. 2759399
Number of pages: 6 Posted: 06 Apr 2016
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and HEC Paris - Marketing
Downloads 744 (36,443)
Citation 1

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sensory marketing, advertising, perception, marketing research, embodied cognition, conceptual metaphor

2.

This Logo Moves Me: Dynamic Imagery from Static Images

Journal of Marketing Research, Vol. 51, No. 2, pp. 184-197
Number of pages: 15 Posted: 07 Apr 2014 Last Revised: 07 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 275 (121,617)
Citation 2

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dynamic imagery, logo design, brand attitudes, engagement, perceived movement

3.

Show Me the Product, Show Me the Model: Effect of Picture Type on Attitudes Toward Advertising

Journal of Consumer Psychology 24, 4 (2014) 506–519
Number of pages: 14 Posted: 23 Aug 2014 Last Revised: 07 Jan 2016
Nilufer Aydinoglu and Luca Cian
Koc University and University of Virginia - Darden School of Business
Downloads 218 (153,409)
Citation 1

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Advertising, Pictures, Self-esteem, Mental imagery

4.

A Sign of Things to Come: Behavioral Change Through Dynamic Iconography

Journal of Consumer Research, Vol. 41, No. 4, 2015, Darden Business School Working Paper No. 2583173
Number of pages: 21 Posted: 22 Mar 2015 Last Revised: 11 Jan 2016
Luca Cian, Aradhna Krishna and Ryan Elder
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and Brigham Young University - J. Willard and Alice S. Marriott School of Management
Downloads 208 (160,275)
Citation 1

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dynamic imagery, traffic, sign, perceived movement, risk, attentional vigilance, transformative consumer research

5.

Sensory Aspects of Package Design

Journal of Retailing, Volume 93, Issue 1, Pages 43-54, March 2017
Number of pages: 12 Posted: 01 Apr 2017 Last Revised: 27 Dec 2017
University of Michigan, Stephen M. Ross School of Business, University of Virginia - Darden School of Business and Koc University
Downloads 146 (218,427)

Abstract:

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Sensory Marketing, Packaging, Design, Customer Experience, Consumption

6.

Positioning Rationality and Emotion: Rationality is Up and Emotion is Down

Journal of Consumer Research, Vol. 42, No. 4, 2015, Darden Business School Working Paper No. 2698689
Number of pages: 20 Posted: 04 Dec 2015 Last Revised: 18 Jan 2016
University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business and University of Southern California - Department of Psychology
Downloads 128 (242,372)
Citation 1

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rationality, emotion, vertical placement, conceptual metaphor, marketing communication, visual persuasion, object positioning, consumer behavior

7.

Brand Activism at Starbucks—A Tall Order?

Darden Case No. UVA-M-0964
Number of pages: 16 Posted: 18 Jul 2018 Last Revised: 25 Aug 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - McIntire School of Commerce and University of Virginia - Darden School of Business
Downloads 63 (378,982)
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marketing, brand activism, promotion strategies, good publicity, bad publicity

8.

Verticality and Conceptual Metaphors: A Systematic Review

Cian, Luca. "Verticality and Conceptual Metaphors: A Systematic Review." Journal of the Association for Consumer Research 2, No. 4 (2017): 444-459 , Darden Business School Working Paper No. 3091426
Number of pages: 16 Posted: 03 Jan 2018
Luca Cian
University of Virginia - Darden School of Business
Downloads 51 (418,769)

Abstract:

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verticality, conceptual metaphor, vertical dimension, power, rational, valence, concreteness, direction, sensory marketing

9.

Brand Activism

Darden Case No. UVA-M-0963
Number of pages: 13 Posted: 03 Jul 2018 Last Revised: 25 Aug 2018
University of Virginia - Darden School of Business, University of Virginia - McIntire School of Commerce, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 11 (627,753)
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marketing, brand activism, promotion strategies, good publicity, bad publicity

10.

Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion

Cian, Luca, Chiara Longoni, and Aradhna Krishna, “Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion,” Journal of Marketing Research, Forthcoming
Number of pages: 20 Posted: 14 Apr 2020
University of Virginia - Darden School of Business, Boston University, Questrom School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 10 (634,642)

Abstract:

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advertising, mental simulation, persuasion, process and outcome imagery

11.

Food Marketing

Darden Case No. UVA-M-0966
Number of pages: 11 Posted: 27 Aug 2018
Madeline Gibson, Luca Cian and Jeff Boichuk
University of Virginia - McIntire School of Commerce, University of Virginia - Darden School of Business and University of Virginia - McIntire School of Commerce
Downloads 2 (696,584)
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food, health, taste, price, quality, consumer behavior, consumer psychology, perceptions

12.

Aston Martin: The Crossover Conundrum

Darden Case No. UVA-S-0298
Number of pages: 31 Posted: 05 Dec 2017 Last Revised: 23 Mar 2018
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - Darden School of Business
Downloads 2 (696,584)
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boutique carmaker, projected investment, project risk

13.

Just: Positioned to Target Mainstream Tastes? (A)

Darden Case No. UVA-M-0956
Number of pages: 17 Posted: 04 Sep 2019
Luca Cian, Gerry Yemen and Jeff Boichuk
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business and University of Virginia - McIntire School of Commerce
Downloads 1 (708,849)
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health, taste, new product, food marketing, positioning, placement, start-up, consumer behavior, brand, consumer bias

14.

Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)

Darden Case No. UVA-M-0959
Number of pages: 7 Posted: 23 Jan 2019
University of Virginia - Darden School of Business, University of Virginia - Darden School of Business, University of Michigan, Stephen M. Ross School of Business, University of Michigan at Ann Arbor and University of Trieste
Downloads 1 (708,849)
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marketing, sensory marketing, consumer behavior, consumer psychology, unconscious attitudes, in-depth interview, qualitative methods, implicit associations

15.

Collaborative Art: A Transformational Force within Communities

JACR, volume 4, number 4. Published online September 9, 2019
Posted: 15 Apr 2020 Last Revised: 18 May 2020
affiliation not provided to SSRN, affiliation not provided to SSRN, University of Virginia - Darden School of Business, affiliation not provided to SSRN, affiliation not provided to SSRN, University of Houston - C.T. Bauer College of Business, University of Wisconsin - Milwaukee - Marketing, affiliation not provided to SSRN, University of Oregon - Department of Marketing, affiliation not provided to SSRN and University of Miami

Abstract:

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Collaborative Art,art, aesthetics, community, consumer research