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Sarabjot Singh

University of Jammu

Bahu Walui rakh

Jammu, JAMMU 180004

India

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Scholarly Papers (1)

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Brand Engagement and Materialism: Attitude towards Shopping

The IUP Journal of Brand Management, Vol. XIII, No. 3, pp. 7-22, September 2016
Posted: 12 May 2017
Sarabjot Singh
University of Jammu

Abstract:

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