Koen Demouge

Avans University

Lecturer Marketing & Innovation

Professor Cobbenhagenlaan 13

Tilburg

Netherlands

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The Golden Circle of Innovation: What Companies Can Learn from NGOs When It Comes to Innovation

Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming

Number of pages: 17 Posted: 27 Apr 2013 Last Revised: 26 May 2016

Jan Spruijt, Tom Spanjaard and Koen Demouge

Avans University, Avans University and Avans University

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