Koen Demouge

Avans University

Lecturer Marketing & Innovation

Professor Cobbenhagenlaan 13

Tilburg

Netherlands

SCHOLARLY PAPERS

1

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Scholarly Papers (1)

1.

The Golden Circle of Innovation: What Companies Can Learn from NGOs When It Comes to Innovation

Modern Marketing for Non-Profit Organizations: International Perspectives, S. Smyczek, ed., Katowice: University of Economics in Katowice Publishing House, Forthcoming
Number of pages: 17 Posted: 27 Apr 2013 Last Revised: 26 May 2016
Jan Spruijt, Tom Spanjaard and Koen Demouge
Avans University, Avans University and Avans University
Downloads 3,796 (3,264)

Abstract:

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innovation, mission, process, management, case study, NGO, lessons learned, grand challenges