Viraiyan Teeroovengadum

affiliation not provided to SSRN

SCHOLARLY PAPERS

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Scholarly Papers (2)

1.

This Fast Car Can Move Faster: A Review of PLS-SEM Application in Higher Education Research

Higher Education, 2020
Posted: 28 May 2020
Majid Ghasemy, Viraiyan Teeroovengadum, Jan-Michael Becker and Christian M. Ringle
Independent, affiliation not provided to SSRN, University of Cologne - Department of Marketing and Brand Management and Hamburg University of Technology (TUHH)

Abstract:

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Partial Least Squares (PLS), Higher Education, Structural Equation Modeling (SEM), PLS-SEM, Explanatory and Predictive Studies

2.

Service Quality and Customer Satisfaction: The Moderating Effects of Hotel Star Rating

International Journal of Hospitality Management, 91(102414)
Posted: 28 Dec 2019 Last Revised: 30 Nov 2020
Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle and Vivek Sunnassee
affiliation not provided to SSRN, affiliation not provided to SSRN, Hamburg University of Technology (TUHH) and affiliation not provided to SSRN

Abstract:

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Customer Satisfaction, Service Quality, Accommodation, IPMA, PLS-SEM, Hotels