Stephen He

West Virginia University

Assistant Professor

1601 University Ave

Morgantown, WV 26506

United States

SCHOLARLY PAPERS

3

DOWNLOADS

309

SSRN CITATIONS
Rank 44,377

SSRN RANKINGS

Top 44,377

in Total Papers Citations

5

CROSSREF CITATIONS

11

Scholarly Papers (3)

1.

Word-of-Mouth and the Forecasting of Consumption Enjoyment

Journal of Consumer Psychology, Vol. 23, No. 4, 2013
Number of pages: 19 Posted: 29 Apr 2013 Last Revised: 14 Jan 2019
Stephen He and Samuel Bond
West Virginia University and Georgia Institute of Technology
Downloads 144 (252,995)
Citation 2

Abstract:

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word-of-mouth, affective forecasting, similarity, preference heterogeneity

2.

Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth

Journal of Consumer Research, Vol. 41, No. 6, 2015
Number of pages: 19 Posted: 09 Mar 2015 Last Revised: 14 Jan 2019
Stephen He and Samuel Bond
West Virginia University and Georgia Institute of Technology
Downloads 124 (283,776)
Citation 2

Abstract:

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3.

Speaking for 'Free': Word of Mouth in Free- and Paid-Product Settings

Journal of Marketing Research, Forthcoming
Number of pages: 66 Posted: 06 Jan 2019 Last Revised: 21 Jan 2019
Samuel Bond, Stephen He and Wen Wen
Georgia Institute of Technology, West Virginia University and University of Texas at Austin - McCombs School of Business
Downloads 41 (523,868)
Citation 2

Abstract:

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word of mouth, free pricing, social influence, online reviews, reciprocity