Michelle Andrews

Emory University

Assistant Professor of Marketing

1300 Clifton Road

Atlanta, GA 30322-2722

United States

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 14,545

SSRN RANKINGS

Top 14,545

in Total Papers Downloads

3,261

CITATIONS
Rank 16,506

SSRN RANKINGS

Top 16,506

in Total Papers Citations

45

Scholarly Papers (8)

1.

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness

Marketing Science 35 (2), 2016, pp. 218-233, Fox School of Business Research Paper No. 15-040
Number of pages: 16 Posted: 21 May 2014 Last Revised: 20 Jun 2017
Michelle Andrews, Xueming Luo, Zheng Fang and Anindya Ghose
Emory University, Temple University, Sichuan University - Business School and New York University (NYU) - Leonard N. Stern School of Business
Downloads 1,211 (16,083)
Citation 3

Abstract:

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mobile advertising, hyper-contextual targeting, crowdedness, field study, new technology

2.

Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products

Journal of Interactive Marketing, Forthcoming
Number of pages: 24 Posted: 07 Feb 2017 Last Revised: 05 Jul 2017
University of Groningen - Department of Marketing & Marketing Research, University of Oxford - Said Business School, University of Maryland - Robert H. Smith School of Business, Temple University, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, Emory University, Northeastern University - D'Amore-McKim School of Business, Tilburg University, Temple University - Department of Marketing and Supply Chain Management, George Washington University School of Business, The Chinese University of Hong Kong (CUHK) - Department of Marketing, George Washington University School of Business, North Carolina State University and University of Maryland - Robert H. Smith School of Business
Downloads 934 (23,707)
Citation 1

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Connected Consumers, IoT, Mobile, Smart Cities, Big Data

3.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Xueming Luo, Michelle Andrews, Zheng Fang and Chee Phang
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 272 (111,197)
Citation 2

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mobile commerce; mobile targeting; randomized field experiment

4.

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of Marketing, Vol. 78 (November 2014), 120-142
Number of pages: 23 Posted: 01 Jul 2014 Last Revised: 30 Dec 2016
Michelle Andrews, Xueming Luo, Zheng Fang and Jaakko Aspara
Emory University, Temple University, Sichuan University - Business School and Hanken School of Economics
Downloads 244 (124,415)

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Cause Marketing, Social Responsibility, Warm-Glow, Discounts, Field Experiment

5.

Group-Buying Deal Popularity

Journal of Marketing, Vol. 78, No. 2, pp. 20-33, March 2014
Number of pages: 40 Posted: 18 Nov 2013 Last Revised: 05 Dec 2014
Xueming Luo, Michelle Andrews, Yiping Song and Jaakko Aspara
Temple University, Emory University, Fudan University and Hanken School of Economics
Downloads 227 (133,675)
Citation 3

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6.

Mobile Promotions: A Framework and Research Priorities

Journal of Interactive Marketing, Forthcoming
Number of pages: 33 Posted: 14 Nov 2015
Emory University, RetailMeNot, Inc, New York University (NYU) - Department of Marketing, University of Connecticut - Department of Marketing and JCPenney
Downloads 206 (146,625)

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Mobile Promotions, Mobile Targeting, Mobile Marketing, Digital Coupons, New Technology

7.

How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships

Strategic Management Journal, 2013
Number of pages: 42 Posted: 03 May 2013
Xueming Luo, Vamsi Krishna Kanuri and Michelle Andrews
Temple University, University of Miami and Emory University
Downloads 124 (225,953)

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CEO tenure, employee relationships, customer relationships, firm performance, performance volatility

8.

Ideator Expertise and Cocreator Inputs in Crowdsourcing-Based New Product Development

Number of pages: 35 Posted: 28 Jun 2017
John Zhu, Stella Li and Michelle Andrews
Lawrence Technical University, City University of Hong Kong and Emory University
Downloads 43 (410,477)

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crowdsourcing, new product development, marketing expertise, engineering expertise, knowledge integration, cocreation