Durham, NC 27708
United States
Duke University - Department of Psychology and Neuroscience
SSRN RANKINGS
in Total Papers Citations
Brands, Choice, fMRI, Marketing, Neuromarketing, Neuroscience
functional neuroimaging, risk taking, decision making, nucleus accumbens, orbitofrontal cortex
neuroeconomics, interdisciplinarity, decision making, decision neuroscience, scientometrics
Choice models, Dual-process models, Agent systems, Sequential sampling process models, Motivated adaptive behavior, Neuroscience, Neuroeconomics