Alexander Mafael

Freie Universität Berlin, Marketing Department

Van't-Hoff-Str. 8

Berlin, Berlin 14195

Germany

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How Regulatory Orientation and Feelings of Gratitude Shape Online Review Helpfulness

Journal of Consumer Psychology, Forthcoming

Number of pages: 69 Posted: 25 Jun 2019

Alexander Mafael

Freie Universität Berlin, Marketing Department

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Alexander Mafael

Freie Universität Berlin, Marketing Department

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Scholarly Papers (1)

How Regulatory Orientation and Feelings of Gratitude Shape Online Review Helpfulness

Abstract: