Garrett Johnson

Questrom School of Business

595 Commonwealth Avenue

Boston, MA 02215

United States

http://www.bu.edu/questrom/faculty-research/faculty-directory/garrett-johnson/

SCHOLARLY PAPERS

12

DOWNLOADS
Rank 2,380

SSRN RANKINGS

Top 2,380

in Total Papers Downloads

19,795

SSRN CITATIONS
Rank 10,650

SSRN RANKINGS

Top 10,650

in Total Papers Citations

69

CROSSREF CITATIONS

46

Scholarly Papers (12)

1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 4,558 (2,786)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Simon Business School Working Paper No. FR 17-19
Number of pages: 49 Posted: 21 Aug 2017 Last Revised: 06 Jul 2020
Garrett Johnson, Scott Shriver and Shaoyin Du
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and University of Rochester - Simon Business School
Downloads 2,459 (7,823)
Citation 15

Abstract:

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Privacy, digital advertising, consumer protection, self-regulation

3.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Number of pages: 51 Posted: 18 Jul 2019 Last Revised: 29 Mar 2021
Samuel Goldberg, Garrett Johnson and Scott Shriver
Kellogg School of Management, Northwestern University, Questrom School of Business and University of Colorado at Boulder - Department of Marketing
Downloads 2,379 (8,250)
Citation 23

Abstract:

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Privacy, Regulation, EU, GDPR

4.

Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR

Number of pages: 56 Posted: 15 Nov 2019 Last Revised: 01 Feb 2022
Garrett Johnson, Scott Shriver and Samuel Goldberg
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and Kellogg School of Management, Northwestern University
Downloads 2,017 (10,803)
Citation 31

Abstract:

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Privacy, GDPR, Competition, Web Technology, Regulatory compliance

5.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 1,583 (15,847)
Citation 3

Abstract:

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

6.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 1,397 (19,153)
Citation 3

Abstract:

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advertising effectiveness, field experiments, digital advertising, meta-study

7.

Inferno: A Guide to Field Experiments in Online Display Advertising

Number of pages: 43 Posted: 15 May 2020 Last Revised: 20 Jul 2021
Garrett Johnson
Questrom School of Business
Downloads 1,359 (19,944)
Citation 2

Abstract:

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field experiments, advertising effectiveness, digital advertising

8.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Amazon
Downloads 1,289 (21,584)
Citation 7

Abstract:

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Online advertising, Pay model, Experimentation, Ad effectiveness

9.

Privacy-Centric Digital Advertising: Implications for Research

Number of pages: 13 Posted: 25 Oct 2021 Last Revised: 17 Mar 2022
Garrett Johnson, Julian Runge and Eric Seufert
Questrom School of Business, Duke University (Visiting Scholar) and Mobile Dev Memo
Downloads 1,250 (22,609)

Abstract:

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Privacy; digital advertising; advertising measurement; targeting

10.

The Impact of Privacy Policy on the Auction Market for Online Display Advertising

Simon School Working Paper No. FR 13-26
Number of pages: 66 Posted: 01 Oct 2013 Last Revised: 07 Oct 2013
Garrett Johnson
Questrom School of Business
Downloads 710 (50,031)
Citation 22

Abstract:

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privacy, auctions, advertising, policy

11.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 499 (78,244)
Citation 15

Abstract:

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advertising effectiveness, field experiments, digital advertising

Great and Small Walls of China: Distance & Chinese E-Commerce

NET Institute Working Paper No. 15-14
Number of pages: 28 Posted: 22 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 173 (234,593)

Abstract:

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e-commmerce, China, gravity, distance, domestic trade, Internet marketing

Great and Small Walls of China: Distance & Chinese E-Commerce

Simon Business School Working Paper No. FR 15-28
Number of pages: 28 Posted: 01 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 122 (310,462)
Citation 2

Abstract:

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e-commmerce; China, gravity; distance; domestic trade; Internet marketing