Garrett Johnson

Questrom School of Business

595 Commonwealth Avenue

Boston, MA 02215

United States

http://www.bu.edu/questrom/faculty-research/faculty-directory/garrett-johnson/

SCHOLARLY PAPERS

15

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29,853

SSRN CITATIONS
Rank 6,751

SSRN RANKINGS

Top 6,751

in Total Papers Citations

215

CROSSREF CITATIONS

55

Scholarly Papers (15)

1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Garrett A. Johnson, Randall A. Lewis, Elmar I. Nubbemeyer (2017) Ghost Ads: A Revolution in Measuring Ad Effectiveness Journal of Marketing Research, 54(6): 867-884. , Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 6,440 (2,271)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Samuel G. Goldberg, Garrett A. Johnson, and Scott K. Shriver (2024) “Regulating Privacy Online: An Economic Evaluation of the GDPR” American Economic Journal: Economic Policy, 16(1): 325-58., Law & Economics Center at George Mason University Scalia Law School Research Paper Series No. 22-025
Number of pages: 61 Posted: 18 Jul 2019 Last Revised: 21 Mar 2024
Samuel Goldberg, Garrett Johnson and Scott Shriver
Stanford Institute for Economic Policy Research, Questrom School of Business and University of Colorado at Boulder - Department of Marketing
Downloads 3,941 (5,262)
Citation 45

Abstract:

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Privacy, Regulation, EU, GDPR

3.

Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR

Garrett A. Johnson, Scott K. Shriver, and Samuel G. Goldberg (2023) "Privacy & market concentration: Intended & unintended consequences of the GDPR" Management Science, 69(10): 5695-5721.
Number of pages: 57 Posted: 15 Nov 2019 Last Revised: 26 Dec 2023
Garrett Johnson, Scott Shriver and Samuel Goldberg
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and Stanford Institute for Economic Policy Research
Downloads 3,762 (5,701)
Citation 62

Abstract:

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Privacy, GDPR, Competition, Web Technology, Regulatory compliance

4.

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Garrett A. Johnson, Scott K. Shriver, and Shaoyin Du (2020) “Consumer privacy choice in online advertising: Who opts out and at what cost to industry?” Marketing Science 39(1): 33-51, Simon Business School Working Paper No. FR 17-19
Number of pages: 49 Posted: 21 Aug 2017 Last Revised: 28 Feb 2023
Garrett Johnson, Scott Shriver and Shaoyin Du
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and University of Rochester - Simon Business School
Downloads 3,369 (6,857)
Citation 56

Abstract:

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Privacy, digital advertising, consumer protection, self-regulation

5.

Inferno: A Guide to Field Experiments in Online Display Advertising

Garrett A. Johnson (2023) “Inferno: A guide to field experiments in online display advertising” Journal of Economics & Management Strategy, 32(3): 469-490.
Number of pages: 46 Posted: 15 May 2020 Last Revised: 26 Dec 2023
Garrett Johnson
Questrom School of Business
Downloads 2,482 (11,085)
Citation 9

Abstract:

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field experiments, advertising effectiveness, digital advertising

6.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 1,836 (17,911)
Citation 3

Abstract:

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

7.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 1,830 (18,028)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising, meta-study

8.

Privacy-Centric Digital Advertising: Implications for Research

Garrett A. Johnson, Julian Runge, and Eric B. Seufert (2022) “Privacy-Centric Digital Advertising: Implications for Research” Customer Needs and Solutions, 9(1): 49-54.
Number of pages: 13 Posted: 25 Oct 2021 Last Revised: 28 Feb 2023
Garrett Johnson, Julian Runge and Eric Seufert
Questrom School of Business, Duke University (Visiting Scholar) and Mobile Dev Memo
Downloads 1,731 (19,593)
Citation 7

Abstract:

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Privacy; digital advertising; advertising measurement; targeting

9.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Amazon
Downloads 1,565 (22,920)
Citation 7

Abstract:

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Online advertising, Pay model, Experimentation, Ad effectiveness

10.

The Impact of Privacy Policy on the Auction Market for Online Display Advertising

Simon School Working Paper No. FR 13-26
Number of pages: 66 Posted: 01 Oct 2013 Last Revised: 07 Oct 2013
Garrett Johnson
Questrom School of Business
Downloads 871 (53,250)
Citation 22

Abstract:

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privacy, auctions, advertising, policy

11.

When Less is More: Data and Power in Advertising Experiments

Garrett A. Johnson, Randall A. Lewis, David H. Reiley (2017) "When Less is More: Data and Power in Advertising Experiments" Marketing Science, 36(1): 43-53., Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 625 (82,195)
Citation 26

Abstract:

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advertising effectiveness, field experiments, digital advertising

12.

COPPAcalypse? The Youtube Settlement's Impact on Kids Content

Number of pages: 62 Posted: 01 May 2023 Last Revised: 21 Mar 2024
Garrett Johnson, Tesary Lin, James C. Cooper and Liang Zhong
Questrom School of Business, Boston University, George Mason University - Antonin Scalia Law School and Boston University
Downloads 575 (91,525)
Citation 1

Abstract:

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privacy, digital content, COPPA, YouTube

Great and Small Walls of China: Distance & Chinese E-Commerce

NET Institute Working Paper No. 15-14
Number of pages: 28 Posted: 22 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 227 (253,790)
Citation 1

Abstract:

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e-commmerce, China, gravity, distance, domestic trade, Internet marketing

Great and Small Walls of China: Distance & Chinese E-Commerce

Simon Business School Working Paper No. FR 15-28
Number of pages: 28 Posted: 01 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 149 (370,578)
Citation 2

Abstract:

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e-commmerce; China, gravity; distance; domestic trade; Internet marketing

14.

Economic Research on Privacy Regulation: Lessons From the GDPR and Beyond

Garrett A. Johnson (forthcoming) Economic research on privacy regulation: Lessons from the GDPR and beyond in The Economics of Privacy, ed. Avi Goldfarb & Catherine Tucker. University of Chicago Press.
Number of pages: 40 Posted: 08 Dec 2022 Last Revised: 16 Jun 2023
Garrett Johnson
Questrom School of Business
Downloads 370 (154,007)
Citation 1

Abstract:

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Privacy, Policy evaluation, Review article

15.

The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing: A Marketing Science Institute Report

Number of pages: 41 Posted: 30 May 2024
University of Chicago - Booth School of Business, Yale University - Cowles Foundation - Department of Economics, Massachusetts Institute of Technology (MIT), University of Toronto - Rotman School of Management, Questrom School of Business, London Business School, Boston University, Northwestern - Kellogg, Massachusetts Institute of Technology (MIT) - Management Science (MS) and University of Colorado-Boulder, Leeds School of Business - Center for Research on Consumer Financial Decision Making
Downloads 80 (587,938)
Citation 1

Abstract:

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Privacy, consumer protection, discrimination, digital exclusion, competition, regulation