Garrett Johnson

Questrom School of Business

595 Commonwealth Avenue

Boston, MA 02215

United States

http://www.bu.edu/questrom/faculty-research/faculty-directory/garrett-johnson/

  • Questrom School of Business

SCHOLARLY PAPERS

14

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SSRN CITATIONS
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Top 7,998

in Total Papers Citations

141

CROSSREF CITATIONS

51

Scholarly Papers (14)

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1.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Garrett A. Johnson, Randall A. Lewis, Elmar I. Nubbemeyer (2017) Ghost Ads: A Revolution in Measuring Ad Effectiveness Journal of Marketing Research, 54(6): 867-884. , Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 5,691 (2,412)
Citation 18

Abstract:

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advertising effectiveness, field experiments, digital advertising

2.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Law & Economics Center at George Mason University Scalia Law School Research Paper Series No. 22-025
Number of pages: 61 Posted: 18 Jul 2019 Last Revised: 17 Nov 2022
Samuel Goldberg, Garrett Johnson and Scott Shriver
Stanford Institute for Economic Policy Research, Questrom School of Business and University of Colorado at Boulder - Department of Marketing
Downloads 3,386 (5,882)
Citation 31

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Privacy, Regulation, EU, GDPR

3.

Privacy & Market Concentration: Intended & Unintended Consequences of the GDPR

Garrett A. Johnson, Scott K. Shriver, and Samuel G. Goldberg (forthcoming) "Privacy & market concentration: Intended & unintended consequences of the GDPR" Management Science.
Number of pages: 57 Posted: 15 Nov 2019 Last Revised: 28 Feb 2023
Garrett Johnson, Scott Shriver and Samuel Goldberg
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and Stanford Institute for Economic Policy Research
Downloads 3,276 (6,206)
Citation 39

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Privacy, GDPR, Competition, Web Technology, Regulatory compliance

4.

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Garrett A. Johnson, Scott K. Shriver, and Shaoyin Du (2020) “Consumer privacy choice in online advertising: Who opts out and at what cost to industry?” Marketing Science 39(1): 33-51, Simon Business School Working Paper No. FR 17-19
Number of pages: 49 Posted: 21 Aug 2017 Last Revised: 28 Feb 2023
Garrett Johnson, Scott Shriver and Shaoyin Du
Questrom School of Business, University of Colorado at Boulder - Department of Marketing and University of Rochester - Simon Business School
Downloads 3,047 (6,979)
Citation 40

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Privacy, digital advertising, consumer protection, self-regulation

5.

Inferno: A Guide to Field Experiments in Online Display Advertising

Garrett A. Johnson (forthcoming) “Inferno: A guide to field experiments in online display advertising” Journal of Economics & Management Strategy.
Number of pages: 46 Posted: 15 May 2020 Last Revised: 16 Feb 2023
Garrett Johnson
Questrom School of Business
Downloads 2,238 (11,359)
Citation 5

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field experiments, advertising effectiveness, digital advertising

6.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 1,729 (17,085)
Citation 3

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advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

7.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Questrom School of Business, Amazon and Google Inc.
Downloads 1,688 (17,727)
Citation 19

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advertising effectiveness, field experiments, digital advertising, meta-study

8.

Privacy-Centric Digital Advertising: Implications for Research

Garrett A. Johnson, Julian Runge, and Eric B. Seufert (2022) “Privacy-Centric Digital Advertising: Implications for Research” Customer Needs and Solutions, 9(1): 49-54.
Number of pages: 13 Posted: 25 Oct 2021 Last Revised: 28 Feb 2023
Garrett Johnson, Julian Runge and Eric Seufert
Questrom School of Business, Duke University (Visiting Scholar) and Mobile Dev Memo
Downloads 1,552 (20,121)
Citation 5

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Privacy; digital advertising; advertising measurement; targeting

9.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Questrom School of Business and Amazon
Downloads 1,457 (22,208)
Citation 7

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Online advertising, Pay model, Experimentation, Ad effectiveness

10.

The Impact of Privacy Policy on the Auction Market for Online Display Advertising

Simon School Working Paper No. FR 13-26
Number of pages: 66 Posted: 01 Oct 2013 Last Revised: 07 Oct 2013
Garrett Johnson
Questrom School of Business
Downloads 817 (50,741)
Citation 22

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privacy, auctions, advertising, policy

11.

When Less is More: Data and Power in Advertising Experiments

Garrett A. Johnson, Randall A. Lewis, David H. Reiley (2017) "When Less is More: Data and Power in Advertising Experiments" Marketing Science, 36(1): 43-53., Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 28 Feb 2023
Garrett Johnson, Randall A. Lewis and David Reiley
Questrom School of Business, Amazon and Pandora Media, Inc.
Downloads 560 (82,646)
Citation 20

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advertising effectiveness, field experiments, digital advertising

12.

Great and Small Walls of China: Distance & Chinese E-Commerce

Downloads 342 (147,228)
Citation 2

Great and Small Walls of China: Distance & Chinese E-Commerce

NET Institute Working Paper No. 15-14
Number of pages: 28 Posted: 22 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 200 (250,968)

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e-commmerce, China, gravity, distance, domestic trade, Internet marketing

Great and Small Walls of China: Distance & Chinese E-Commerce

Simon Business School Working Paper No. FR 15-28
Number of pages: 28 Posted: 01 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Questrom School of Business and University of Toronto - Department of Economics
Downloads 142 (337,449)
Citation 2

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e-commmerce; China, gravity; distance; domestic trade; Internet marketing

13.

Economic Research on Privacy Regulation: Lessons From the GDPR and Beyond

Garrett A. Johnson (forthcoming) Economic research on privacy regulation: Lessons from the GDPR and beyond in The Economics of Privacy, ed. Avi Goldfarb & Catherine Tucker. University of Chicago Press.
Number of pages: 40 Posted: 08 Dec 2022 Last Revised: 16 Jun 2023
Garrett Johnson
Questrom School of Business
Downloads 208 (242,415)

Abstract:

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Privacy, Policy evaluation, Review article

14.

COPPAcalypse? The Youtube Settlement's Impact on Kids Content

Number of pages: 41 Posted: 01 May 2023
Garrett Johnson, Tesary Lin, James C. Cooper and Liang Zhong
Questrom School of Business, Boston University, George Mason University - Antonin Scalia Law School and Boston University
Downloads 185 (269,604)

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privacy, digital content, platforms, COPPA, YouTube