Garrett Johnson

SCHOLARLY PAPERS

8

DOWNLOADS
Rank 7,852

SSRN RANKINGS

Top 7,852

in Total Papers Downloads

5,200

CITATIONS

0

Scholarly Papers (8)

1.

Location, Location, Location: Repetition and Proximity Increase Advertising Effectiveness

Number of pages: 41 Posted: 23 May 2013 Last Revised: 03 Jun 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Kellogg School of Management, Netflix and Pandora
Downloads 538 (14,563)

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising, ad frequency, targeting

2.

The Impact of Privacy Policy on the Auction Market for Online Display Advertising

Simon School Working Paper No. FR 13-26
Number of pages: 66 Posted: 01 Oct 2013 Last Revised: 07 Oct 2013
Garrett Johnson
Downloads 192 (59,433)

Abstract:

Loading...

privacy, auctions, advertising, policy

Great and Small Walls of China: Distance & Chinese E-Commerce

NET Institute Working Paper No. 15-14
Number of pages: 28 Posted: 22 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Kellogg School of Management and University of Toronto - Department of Economics
Downloads 96 (250,083)

Abstract:

Loading...

e-commmerce, China, gravity, distance, domestic trade, Internet marketing

Great and Small Walls of China: Distance & Chinese E-Commerce

Simon Business School Working Paper No. FR 15-28
Number of pages: 28 Posted: 01 Oct 2015
Liang Chen, Garrett Johnson and Yao Luo
Wuhan University, Kellogg School of Management and University of Toronto - Department of Economics
Downloads 84 (272,577)

Abstract:

Loading...

e-commmerce; China, gravity; distance; domestic trade; Internet marketing

4.

Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

Simon Business School Working Paper No. FR 15-21
Number of pages: 59 Posted: 19 Jun 2015 Last Revised: 13 Jan 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Kellogg School of Management, Netflix and Google Inc.
Downloads 176 (6,982)

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising

5.

Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?

Simon Business School Working Paper No. FR 17-19
Number of pages: 46 Posted: 21 Aug 2017
Garrett Johnson, Scott Shriver and Shaoyin Du
Kellogg School of Management, Columbia Business School - Marketing and University of Rochester - Simon Business School
Downloads 0 (115,735)

Abstract:

Loading...

Privacy, digital advertising, consumer protection, self-regulation

6.

The Online Display Ad Effectiveness Funnel & Carryover: Lessons from 432 Field Experiments

Number of pages: 42 Posted: 11 Dec 2015 Last Revised: 02 Oct 2017
Garrett Johnson, Randall A. Lewis and Elmar Nubbemeyer
Kellogg School of Management, Netflix and Google Inc.
Downloads 0 (63,300)

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising, meta-study

7.

When Less is More: Data and Power in Advertising Experiments

Simon Business School Working Paper No. FR 15-31
Number of pages: 35 Posted: 31 Oct 2015 Last Revised: 15 Feb 2016
Garrett Johnson, Randall A. Lewis and David Reiley
Kellogg School of Management, Netflix and Pandora
Downloads 0 (80,475)

Abstract:

Loading...

advertising effectiveness, field experiments, digital advertising

8.

Cost Per Incremental Action: Efficient Pricing of Advertising

Simon Business School Working Paper No. FR 15-29
Number of pages: 37 Posted: 03 Oct 2015
Garrett Johnson and Randall A. Lewis
Downloads 0 (48,077)

Abstract:

Loading...

Online advertising, Pay model, Experimentation, Ad effectiveness