Xi Chen

Zhejiang University - School of Management

Hangzhou, Zhejiang Province 310058

China

SCHOLARLY PAPERS

3

DOWNLOADS

44

CITATIONS

0

Scholarly Papers (3)

1.

A Network Autocorrelation Model to Predict Repeat Purchases in Multi-Relational Social Networks: Evidence from Online Games

Fox School of Business Research Paper No. 18-053
Number of pages: 53 Posted: 16 Sep 2018 Last Revised: 23 Jan 2019
University of Arizona - Eller College of Management, Xidian University, Zhejiang University - School of Management and Temple University - Department of Management Information Systems
Downloads 44 (402,351)

Abstract:

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Repeat Purchases, Online Games, Herding Effect, Social Network Effect, Hierarchical Bayesian Model

2.

Reviving Order Online: Effects of the Social Media Mobile Apps as a Marketing Channel

Posted: 23 Aug 2016 Last Revised: 16 Aug 2018
Michigan State University - Department of Accounting & Information Systems, University of Arizona - Eller College of Management, Zhejiang University - School of Management and University of Arizona - Department of Management Information Systems

Abstract:

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social media mobile apps, marketing channels, hotel demand, spillover effect, cannibalization effect, econometric modeling

3.

Social Influence in Freemium Environments: Understanding Its Effect on Willingness to Play and Willingness to Pay in Online Social Games

Posted: 06 Nov 2015 Last Revised: 15 Aug 2018
Michigan State University - Department of Accounting & Information Systems, Zhejiang University - School of Management, Fudan University and University of Arizona - Department of Management Information Systems

Abstract:

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online social game, freemium model, premium features, social networks, social influence, reflection problem, simultaneity, fixed effects type II Tobit model, instrument variables method