Andrea Morales

Arizona State University (ASU)

SCHOLARLY PAPERS

8

DOWNLOADS

848

SSRN CITATIONS
Rank 37,307

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Top 37,307

in Total Papers Citations

6

CROSSREF CITATIONS

15

Scholarly Papers (8)

1.

Messages from the Food Police: How Food-Related Warnings Backfire Among Dieters

Journal of the Association for Consumer Research, 2016, Forthcoming
Number of pages: 48 Posted: 19 Dec 2015
Nguyen Pham, Naomi Mandel and Andrea Morales
Arizona State University (ASU), Arizona State University (ASU) - Marketing Department and Arizona State University (ASU)
Downloads 431 (83,194)
Citation 1

Abstract:

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Dietary Restraint, Psychological Reactance, Behavioral Backlash

2.

Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior

Winterich, K., Mittal, V., & Morales, A. Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior. Organizational Behavior and Human Decision Processes, Forthcoming.
Number of pages: 46 Posted: 18 Jul 2014
Karen Page Winterich, Vikas Mittal and Andrea Morales
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 184 (200,763)
Citation 1

Abstract:

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self-interested behavior; unethical behavior; self-protection; disgust; emotion; cleansing

3.

Disgusted or Happy, It's Not so Bad: Emotional Mini-Max in Unethical Judgments

Journal of Business Ethics, Forthcoming
Number of pages: 49 Posted: 19 May 2014
Karen Page Winterich, Andrea Morales and Vikas Mittal
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Arizona State University (ASU) and Rice University
Downloads 99 (323,764)
Citation 1

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ethical decision-making; judgments of unethical behavior; magnitude of consequences; emotion; affect

4.

Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices

Journal of Consumer Research, 42 (April 2016), 879-96
Number of pages: 18 Posted: 21 Mar 2016 Last Revised: 29 Jan 2017
Indiana University - Kelley School of Business - Department of Marketing, Simon Fraser University (SFU) - Beedie School of Business, Arizona State University (ASU) and University of British Columbia (UBC) - Sauder School of Business
Downloads 49 (472,293)
Citation 2

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ethical consumption, moral psychology, attribution theory, equity theory, prosocial behavior, income, poverty, welfare

5.

A Tutorial in Consumer Research: Keeping it Real in Experimental Research – Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Number of pages: 24 Posted: 12 Mar 2020
Andrea Morales, On Amir and Leonard Lee
Arizona State University (ASU), University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 48 (476,352)
Citation 2

Abstract:

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Experimental design, Realism, Behavior, Measurement

6.

Not All Negative Emotions Lead to Concrete Construal

International Journal of Research in Marketing, Forthcoming
Number of pages: 18 Posted: 14 Jul 2015
Rice University - Jesse H. Jones Graduate School of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 37 (525,902)

Abstract:

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Construal level, emotion, valence, disgust, happiness, brand extension

7.

Consumer Contamination: How Consumers React to Products Touched by Others

Journal of Marketing, Vol. 70, No. 2, pp. 81-94 , University of Alberta School of Business Research Paper No. 2013-315
Posted: 25 May 2013
Jennifer Argo, Darren W. Dahl and Andrea Morales
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business and Arizona State University (ASU)

Abstract:

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contamination, touch, disgust, retail, contagion

8.

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

Journal of Marketing Research: Vol. 45, No. 6, pp. 690-701 , University of Alberta School of Business Research Paper No. 2013-312
Posted: 25 May 2013
Jennifer Argo, Darren W. Dahl and Andrea Morales
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business and Arizona State University (ASU)

Abstract:

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contamination, contagion, attractiveness, social influence, retail