Andrea Morales

Arizona State University (ASU)

SCHOLARLY PAPERS

8

DOWNLOADS

779

SSRN CITATIONS
Rank 37,212

SSRN RANKINGS

Top 37,212

in Total Papers Citations

3

CROSSREF CITATIONS

15

Scholarly Papers (8)

1.

Messages from the Food Police: How Food-Related Warnings Backfire Among Dieters

Journal of the Association for Consumer Research, 2016, Forthcoming
Number of pages: 48 Posted: 19 Dec 2015
Nguyen Pham, Naomi Mandel and Andrea Morales
Arizona State University (ASU), Arizona State University (ASU) - Marketing Department and Arizona State University (ASU)
Downloads 416 (75,985)
Citation 1

Abstract:

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Dietary Restraint, Psychological Reactance, Behavioral Backlash

2.

Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior

Winterich, K., Mittal, V., & Morales, A. Protect Thyself: How Affective Self-Protection Increases Self-Interested Behavior. Organizational Behavior and Human Decision Processes, Forthcoming.
Number of pages: 46 Posted: 18 Jul 2014
Karen Page Winterich, Vikas Mittal and Andrea Morales
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 177 (184,166)
Citation 1

Abstract:

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self-interested behavior; unethical behavior; self-protection; disgust; emotion; cleansing

3.

Disgusted or Happy, It's Not so Bad: Emotional Mini-Max in Unethical Judgments

Journal of Business Ethics, Forthcoming
Number of pages: 49 Posted: 19 May 2014
Karen Page Winterich, Andrea Morales and Vikas Mittal
Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Arizona State University (ASU) and Rice University
Downloads 97 (292,667)
Citation 1

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ethical decision-making; judgments of unethical behavior; magnitude of consequences; emotion; affect

4.

Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices

Journal of Consumer Research, 42 (April 2016), 879-96
Number of pages: 18 Posted: 21 Mar 2016 Last Revised: 29 Jan 2017
Indiana University - Kelley School of Business - Department of Marketing, Simon Fraser University (SFU) - Beedie School of Business, Arizona State University (ASU) and University of British Columbia (UBC) - Sauder School of Business
Downloads 43 (445,869)

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ethical consumption, moral psychology, attribution theory, equity theory, prosocial behavior, income, poverty, welfare

5.

Not All Negative Emotions Lead to Concrete Construal

International Journal of Research in Marketing, Forthcoming
Number of pages: 18 Posted: 14 Jul 2015
Rice University - Jesse H. Jones Graduate School of Business, Pennsylvania State University - Mary Jean and Frank P. Smeal College of Business Administration, Rice University and Arizona State University (ASU)
Downloads 34 (484,793)

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Construal level, emotion, valence, disgust, happiness, brand extension

6.

A Tutorial in Consumer Research: Keeping it Real in Experimental Research – Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Number of pages: 24 Posted: 12 Mar 2020
Andrea Morales, On Amir and Leonard Lee
Arizona State University (ASU), University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 12 (615,670)
Citation 1

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Experimental design, Realism, Behavior, Measurement

7.

Consumer Contamination: How Consumers React to Products Touched by Others

Journal of Marketing, Vol. 70, No. 2, pp. 81-94
Posted: 25 May 2013
Jennifer Argo, Darren W. Dahl and Andrea Morales
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business and Arizona State University (ASU)

Abstract:

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contamination, touch, disgust, retail, contagion

8.

Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

Journal of Marketing Research: Vol. 45, No. 6, pp. 690-701
Posted: 25 May 2013
Jennifer Argo, Darren W. Dahl and Andrea Morales
University of Alberta - Department of Marketing, Business Economics & Law, University of British Columbia (UBC) - Sauder School of Business and Arizona State University (ASU)

Abstract:

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contamination, contagion, attractiveness, social influence, retail