Didem Kurt

Northeastern University - Marketing Area

Boston, MA 02115

United States

  • Northeastern University - Marketing Area

SCHOLARLY PAPERS

6

DOWNLOADS

200

SSRN CITATIONS

2

CROSSREF CITATIONS

2

Scholarly Papers (6)

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1.

Religion and Informational Influence: Evidence from Individual Tax Behavior in the U.S.

The Journal of Consumer Affairs, Vol. 55 (3), pp. 821-846, 2021
Number of pages: 52 Posted: 22 Apr 2019 Last Revised: 27 Jan 2022
Didem Kurt and Ahmet C. Kurt
Northeastern University - Marketing Area and Bentley University - Department of Accountancy
Downloads 55 (549,810)

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Religion, Taxes, Informational Influence, Information Search, Information Dissemination, Google, Twitter

2.

The Asymmetric Effect of Warranty Payments on Firm Value: The Moderating Role of Advertising, R&D, and Industry Concentration

International Journal of Research in Marketing, Vol. 38 (4), pp. 817-837, 2021
Number of pages: 78 Posted: 18 May 2021 Last Revised: 27 Jan 2022
Didem Kurt, Koen Pauwels, Ahmet C. Kurt and Shuba Srinivasan
Northeastern University - Marketing Area, Northeastern University - D’Amore-McKim School of Business, Bentley University - Department of Accountancy and Boston University - Questrom School of Business
Downloads 53 (559,114)

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Product warranty, product quality, marketing signals, firm value, marketing-finance interface

3.

Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment

Journal of Consumer Research, Vol. 40, No. June, 2013
Number of pages: 13 Posted: 15 Dec 2013 Last Revised: 30 May 2014
Didem Kurt and Jeffrey Inman
Northeastern University - Marketing Area and University of Pittsburgh - Katz Graduate School of Business
Downloads 51 (568,566)
Citation 1

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social prediction, empathy gaps, endowment effect

4.

Religious Shoppers Spend Less Money

Journal of Experimental Social Psychology, 78, pp. 116-124, September 2018
Number of pages: 33 Posted: 02 Jun 2019
Didem Kurt, Jeffrey Inman and Francesca Gino
Northeastern University - Marketing Area, University of Pittsburgh - Katz Graduate School of Business and Harvard University - Business School (HBS)
Downloads 41 (620,972)

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Religion, Money, Frugality, Consumption, Unplanned Purchases

5.

Aggressive Marketing Strategy Following Equity Offerings and Value: The Role of Relative Strategic Flexibility

Journal of Marketing, Vol. 77, September 2013
Posted: 15 Dec 2013
Didem Kurt and John Hulland
Northeastern University - Marketing Area and University of Georgia - Department of Marketing

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marketing-finance interface, marketing resources, financial market performance, equity offerings, strategic flexibility, signaling

6.

The Influence of Friends on Consumer Spending: The Role of Agency – Communion Orientation and Self-Monitoring

Journal of Marketing Research, Volume 48, Number 4, August 2011, University of Alberta School of Business Research Paper No. 2013-305
Posted: 27 May 2013
Didem Kurt, Jeffrey Inman and Jennifer Argo
Northeastern University - Marketing Area, University of Pittsburgh - Katz Graduate School of Business and University of Alberta - Department of Marketing, Business Economics & Law

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social influence, agency-communion theory, self-monitoring, impression management