Chee Phang

Fudan University - School of Management, Department of Information Management and Information Systems

Shanghai

China

SCHOLARLY PAPERS

2

DOWNLOADS

530

SSRN CITATIONS
Rank 29,471

SSRN RANKINGS

Top 29,471

in Total Papers Citations

25

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Mobile Targeting

Management Science, Vol. 60, No. 7, pp. 1738-1756, June 2014
Number of pages: 38 Posted: 20 Oct 2013 Last Revised: 05 Dec 2014
Temple University, Emory University, Sichuan University - Business School and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 285 (114,894)
Citation 25

Abstract:

Loading...

mobile commerce; mobile targeting; randomized field experiment

2.

Expert Blogs and Consumer Perceptions of Competing Brands

MIS Quarterly 41 (2), 371-395, Fox School of Business Research Paper No. 17-019
Number of pages: 40 Posted: 25 May 2013 Last Revised: 20 Jun 2017
Temple University, University of Texas at Arlington, Boston University - Department of Management Information Systems and Fudan University - School of Management, Department of Information Management and Information Systems
Downloads 245 (134,430)

Abstract:

Loading...

Social media, Consumer sentiments, Brand performances, Vector Autoregression