United Kingdom
Bayes Business School (formerly Cass), City, University of London
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Entrepreneurial Strategy, Experimentation, Field Experiment, Innovation, Value Creation
entrepreneurship, value creation, lean startup, theory-based view, scientific method, discriminating alignment, strategy
technology generality, intermediate markets, technology trading, downstream entry
Entrepreneurship, Experimentation, Cognition, Scientific Approach, Theory-based View
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field experiments, Management Practices, Scientific entrepreneurship, strategic decision-making, uncertainty