Lihua Huang

Fudan University

Professor

670 Handan Road

Shanghai

China

SCHOLARLY PAPERS

2

DOWNLOADS

195

SSRN CITATIONS

4

CROSSREF CITATIONS

0

Scholarly Papers (2)

1.

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews

Information Systems Research, 24(3): 596-612. 2013
Number of pages: 46 Posted: 30 May 2013 Last Revised: 12 Jan 2017
Xianghua Lu, Sulin Ba, Lihua Huang and Yue Feng
Fudan University - School of Management, University of Connecticut School of Business, Fudan University and University of Connecticut - School of Business
Downloads 158 (196,536)
Citation 4

Abstract:

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Promotional marketing, online review, keyword sponsored search, online coupon, word of mouth, product price, product sales

2.

Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control

ACM Transactions on Management Information Systems. 5(1): 2014. 1-23
Number of pages: 23 Posted: 15 May 2015 Last Revised: 18 Oct 2016
Lihua Huang, Sulin Ba and Xianghua Lu
Fudan University, University of Connecticut School of Business and Fudan University - School of Management
Downloads 37 (457,296)

Abstract:

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e-commerce, culture, trust, Confucianism, process flexibility, perceived control, online market