Kirk Wakefield

Baylor University

Waco, TX 76798

United States

SCHOLARLY PAPERS

1

DOWNLOADS

700

SSRN CITATIONS
Rank 48,118

SSRN RANKINGS

Top 48,118

in Total Papers Citations

3

CROSSREF CITATIONS

7

Scholarly Papers (1)

1.

Factors Leading to Group Identification: A Field Study of Winners and Losers

Psychology & Marketing, Volume 15, Issue 1, pages 23–40, January 1998, University of Alberta School of Business Research Paper No. 2013-381
Number of pages: 18 Posted: 26 Aug 2014
Robert Fisher and Kirk Wakefield
University of Alberta - Department of Marketing, Business Economics & Law and Baylor University
Downloads 700 (36,569)
Citation 3

Abstract:

Loading...

sports marketing, identification, competition