Kirk Wakefield

Baylor University

Waco, TX 76798

United States

SCHOLARLY PAPERS

1

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702

SSRN CITATIONS

3

CROSSREF CITATIONS

7

Scholarly Papers (1)

1.

Factors Leading to Group Identification: A Field Study of Winners and Losers

Psychology & Marketing, Volume 15, Issue 1, pages 23–40, January 1998
Number of pages: 18 Posted: 26 Aug 2014
Robert Fisher and Kirk Wakefield
University of Alberta - Department of Marketing, Business Economics & Law and Baylor University
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Citation 3

Abstract:

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sports marketing, identification, competition