Bernard Jaworski

Claremont Colleges - Peter F. Drucker Graduate School of Management

The Drucker School of Management

1021 North Dartmouth Avenue

Claremont, CA 91711

United States

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Enhancing Communication between Marketing and Engineering: The Moderating Role of Relative Functional Identification

Journal of Marketing, Vol. 61, No. 3 (Jul., 1997) (pp. 54-70), University of Alberta School of Business Research Paper No. 2013-382
Number of pages: 18 Posted: 26 Aug 2014
Robert Fisher, Elliot Maltz and Bernard Jaworski
University of Alberta - Department of Marketing, Business Economics & Law, Atkinson Graduate School of Management, Willamette University and Claremont Colleges - Peter F. Drucker Graduate School of Management
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