Michael Lawless

INSEAD - Singapore

Singapore

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Sources of Durable Competitive Advantage in New Products

Journal of Product Innovation Management, Volume 7, Issue 1, March 1990, Pages 35-44, University of Alberta School of Business Research Paper No. 2013-389
Number of pages: 10 Posted: 26 Aug 2014
Michael Lawless and Robert Fisher
INSEAD - Singapore and University of Alberta - Department of Marketing, Business Economics & Law
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