Xin Ge

University of Northern British Columbia

3333 University Way

Prince George, B.C. V29 4Z9

United States

  • University of Northern British Columbia

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The Preference-Signaling Effect of Search

Journal of Consumer Psychology, Volume 25, Issue 2, April 2015, University of Alberta School of Business Research Paper No. 2694699
Posted: 24 Nov 2015 Last Revised: 19 Dec 2015
Xin Ge, Neil Brigden, Neil Brigden and Gerald Haeubl
University of Northern British Columbia, IndependentMiami University and Independent

Abstract:

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Preference; Choice; Search; Self-perception; Out-of-sight alternatives