Martin Bernhardt

Berg & Partner

Am Sandtorkai 77

20457 Hamburg

Germany

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Scholarly Papers (1)

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Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing

Journal of Retailing, Volume 88, Issue 1, March 2012, Pages 131–144, University of Alberta School of Business Research Paper No. 2013-743
Posted: 18 Sep 2014
Martin Spann, Gerald Haeubl, Bernd Skiera and Martin Bernhardt
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management), Independent, University of Frankfurt - Department of Marketing and Berg & Partner

Abstract:

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