David Neal

University of Southern California - Department of Psychology

Los Angeles, CA 90089-1061

United States

  • University of Southern California - Department of Psychology

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Scholarly Papers (1)

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Wolves in Sheep's Clothing: How and When Hypothetical Questions Influence Behavior

Organizational Behavior and Human Decision Processes, Volume 117, Issue 1, January 2012, Pages 168–178, University of Alberta School of Business Research Paper No. 2013-797
Posted: 29 Mar 2019
Sarah Moore, David Neal, Gavan J. Fitzsimons and Baba Shiv
University of Alberta - Department of Marketing, Business Economics & Law, University of Southern California - Department of Psychology, Duke University - Fuqua School of Business and Stanford University - Stanford Graduate School of Business

Abstract:

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Hypothetical questions; Accessibility; Question-behavior effect