Ashish Sinha

University of New South Wales (UNSW)

Kensington

High St

Sydney , NSW 2052

Australia

SCHOLARLY PAPERS

2

DOWNLOADS

25

SSRN CITATIONS

0

CROSSREF CITATIONS

2

Scholarly Papers (2)

1.

Rankings in the Eyes of the Beholder: A Vox Populi Approach to Academic Journal Ranking

Asian Journal of Business Research, Volume 1, Number 1, 2011
Number of pages: 17 Posted: 29 Oct 2013
MAG Scholar, affiliation not provided to SSRN, University of New South Wales (UNSW), City University of Hong Kong (CityUHK), University of Otago and University of Otago
Downloads 25 (497,587)

Abstract:

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Journal rankings, Perceptions, Impact factor, Marketing journals, Vox populi

2.

Practice Prize Paper — Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System

Marketing Science, Vol. 32, No. 2, 2013; pp. 221-228; DOI: 10.1287/mksc.1120.0746
Posted: 13 Nov 2013
Ashish Sinha and Anna Sahgal
University of New South Wales (UNSW) and AS Marketing Associates US LLC-ANZ Limited

Abstract:

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disruptive innovations, category management, internal market structure, assortment, perception of variety, brand portfolio